aid: betastore-beta-store
name: BetaStore, Beta Store
description: >-
  BetaStore (legal entity SimpleMarket Inc., trading as BetaStore.co) is a B2B retail marketplace
  founded in 2020 by Steve Dakayi-Kamga and Leo-Armel Tchoudjang that serves informal neighborhood
  retailers in West and Central Africa, operating across Nigeria, Senegal and Ivory Coast from
  offices in Lagos and a Wilmington, Delaware registration. The platform lets small shopkeepers
  restock fast-moving consumer goods directly from manufacturers and distributors at wholesale
  prices, ordering through SMS, chat, WhatsApp and a mobile app, with logistics partners delivering
  to the store within 24 hours, and it layers embedded working-capital financing on top of observed
  retailer sales. BetaStore raised a 2.5 million dollar pre-Series A in May 2022 led by 500 Global
  with VestedWorld and Loyal VC. As of the July 2026 enrichment pass BetaStore publishes no public
  API, developer portal, documentation, SDK or machine-readable artifact of any kind, and its
  betastore.co domain serves no content -- both the apex and www hosts answer every path with a
  blanket Cloudflare 301 to unrelated third-party domains, and no api/app/docs subdomain resolves.
url: https://raw.githubusercontent.com/api-evangelist/betastore-beta-store/refs/heads/main/apis.yml
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/betastore-beta-store.png
x-type: company
x-source: vc-portfolio
x-backed-by:
- 500-global
x-tier: stub
x-tier-reason: no-public-api-surface
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-20'
tags:
- Company
- B2B Marketplace
- Retail
- FMCG
- Supply Chain
- Logistics
- Embedded Finance
- E-Commerce
- Africa
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://betastore.co
- type: LinkedIn
  url: https://www.linkedin.com/company/simplemarket-inc
- type: DomainSecurity
  url: security/betastore-beta-store-domain-security.yml
x-enrichment:
  date: '2026-07-20'
  status: minimal
  artifacts_added: 2
  pass: local-v1