aid: big-heart-pet-brands
name: Big Heart Pet Brands
description: >-
  Big Heart Pet Brands was a producer and marketer of branded pet food and
  snacks with brands including Meow Mix, Milk-Bone, Kibbles 'n Bits, 9Lives,
  Natural Balance, Pup-Peroni, Gravy Train, Nature's Recipe, Canine Carry Outs,
  and Milo's Kitchen. Big Heart Pet Brands was acquired by The J.M. Smucker
  Company in 2015 and no longer operates as an independent entity. All brands
  are now managed under J.M. Smucker's Pet Foods division.
type: Index
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
tags:
  - Pet Food
  - Consumer Goods
  - Retail
  - Acquired
  - Pet Snacks
  - CPG
url: >-
  https://raw.githubusercontent.com/api-evangelist/big-heart-pet-brands/refs/heads/main/apis.yml
created: '2025-01-01'
modified: '2026-04-21'
specificationVersion: '0.19'
apis: []
common:
  - type: DomainSecurity
    url: security/big-heart-pet-brands-domain-security.yml
  - type: LinkedIn
    url: https://www.linkedin.com/company/big-heart-pet-brands
  - type: Website
    url: https://www.bigheartpet.com
  - type: ParentCompany
    url: https://www.jmsmucker.com
  - type: Features
    data:
      - name: Meow Mix
        description: Popular dry and wet cat food brand acquired from Big Heart Pet Brands.
      - name: Milk-Bone
        description: Iconic dog treat and biscuit brand with over 100 years of history.
      - name: Kibbles 'n Bits
        description: Dry dog food brand combining kibble and meaty bits.
      - name: 9Lives
        description: Wet and dry cat food brand featuring Morris the Cat mascot.
      - name: Natural Balance
        description: Premium pet food brand focused on limited-ingredient diets.
      - name: Pup-Peroni
        description: Soft and chewy dog treat brand.
  - type: UseCases
    data:
      - name: Pet Retailer Product Catalogs
        description: Retailers sourcing Big Heart brand products through J.M. Smucker distribution.
      - name: Pet Food Market Research
        description: Researching the pet food CPG landscape and brand acquisition history.
      - name: Brand Heritage Documentation
        description: Documenting the history and evolution of major American pet food brands.
maintainers:
  - FN: Kin Lane
    email: kin@apievangelist.com