name: Blobr AI Platform Vocabulary
description: Key terms and concepts used in the Blobr Google Ads AI management platform
terms:
  - term: AI Agent
    definition: >-
      A specialized AI model within Blobr focused on a specific Google Ads optimization task,
      such as keyword expansion, negative keyword curation, or ad copy improvement. Blobr
      deploys 50+ distinct agents per account.
  - term: Recommendation
    definition: >-
      An AI-generated suggestion to improve campaign performance, reviewed and selectively
      approved by the user before being applied to Google Ads.
  - term: Review-and-Edit Workflow
    definition: >-
      Blobr's human-in-the-loop process requiring user approval of AI recommendations before
      changes are pushed to Google Ads, maintaining advertiser control.
  - term: Negative Keyword
    definition: >-
      A keyword designation preventing ads from showing for searches containing that term,
      used to eliminate irrelevant traffic and reduce wasted spend.
  - term: ROAS (Return on Ad Spend)
    definition: >-
      Revenue generated per dollar spent on advertising. Calculated as conversion value
      divided by ad cost. Target ROAS bidding strategies optimize toward a specific ROAS goal.
  - term: CPA (Cost Per Acquisition)
    definition: >-
      The average cost of acquiring one conversion. Target CPA bidding strategies set
      automatic bids to achieve the target cost per conversion.
  - term: Quality Score
    definition: >-
      Google Ads metric (1-10) rating ad relevance, expected CTR, and landing page experience.
      Higher Quality Scores lower costs and improve ad rank.
  - term: Ad Rank
    definition: >-
      Google's formula determining ad position in search results, based on bid, Quality Score,
      auction competitiveness, and ad extensions.
  - term: Micros
    definition: >-
      Google Ads monetary unit where 1,000,000 micros equals $1.00. Used in campaign budgets,
      CPC bids, and CPA targets via the Google Ads API.
  - term: Performance Max (PMAX)
    definition: >-
      A Google Ads campaign type using machine learning to optimize across all Google channels
      (Search, Display, YouTube, Gmail, Maps) from a single campaign.
  - term: Custom Instructions
    definition: >-
      User-defined constraints and guidelines applied to Blobr AI agents, such as brand voice
      rules, naming conventions, bid caps, and approved keyword themes.