name: Bloomreach Plans and Pricing
description: Bloomreach pricing is modular and custom-quoted, scaling across three primary dimensions — customer count, product catalog size, and communication volume. Plans are available for Engagement (marketing automation/CDP), Discovery (search/merchandising), and Content (headless CMS) products, sold separately or bundled.
specificationVersion: "0.1"
generated: '2026-08-13'
method: searched
source: https://www.bloomreach.com/en/pricing
plan_count: 5
plan_note: >-
  Bloomreach publishes no public price list for its enterprise modules. The Engagement Essentials
  tier is the only one with a transparent published price, via the Shopify App Store; every other
  tier is custom-quoted from customer count, catalog size and communication volume. Re-verified
  2026-08-13 against https://www.bloomreach.com/en/pricing.
url: https://www.bloomreach.com/en/pricing

plans:

  - name: Engagement Essentials
    description: Entry-level marketing automation and CDP plan for smaller retailers, available via the Shopify App Store with transparent pricing starting around $1,585/month. Includes core email, SMS, segmentation, and web personalization features.
    url: https://www.bloomreach.com/en/pricing
    price: "19,020"
    unit: year
    pricingModel: subscription
    currency: USD
    features:
      - Email marketing automation
      - SMS marketing
      - Customer data platform (CDP)
      - Web personalization / Weblayers
      - Basic segmentation
      - Campaign analytics
      - API access (public and private endpoints)
    additionalFees:
      - name: Usage fee
        description: Separate usage fee applies on top of module fee, based on number of events (tracking, email sends, SMS, push notifications, recommendation impressions).
      - name: Overage events
        description: Default cap of 100 million Events if Sales Order does not specify otherwise.

  - name: Engagement Growth
    description: Mid-market plan with expanded automation capabilities, A/B testing, advanced analytics, and multi-channel orchestration for growing e-commerce retailers.
    url: https://www.bloomreach.com/en/pricing
    price: custom
    unit: year
    pricingModel: custom
    currency: USD
    features:
      - All Essentials features
      - A/B testing and experimentation
      - Advanced segmentation and predictions
      - Multi-channel campaign orchestration
      - Push notifications
      - In-app messaging
      - Priority support

  - name: Engagement Enterprise
    description: Full-featured enterprise CDP and marketing automation plan for large retailers, supporting high event volumes, advanced AI/ML recommendations, dedicated infrastructure, and custom SLAs.
    url: https://www.bloomreach.com/en/pricing
    price: custom
    unit: year
    pricingModel: custom
    currency: USD
    features:
      - All Growth features
      - Custom event volume tiers
      - Dedicated customer success manager
      - Custom SLAs and uptime guarantees
      - Advanced AI/ML predictions
      - Custom integrations and professional services
      - Enterprise security and compliance

  - name: Discovery (Search and Merchandising)
    description: Custom-priced module for AI-powered site search, category browsing, autosuggest, recommendations, and catalog management. Priced based on catalog size and query volume.
    url: https://www.bloomreach.com/en/pricing
    price: custom
    unit: year
    pricingModel: custom
    currency: USD
    features:
      - Site search and ranking
      - Category browse and merchandising
      - Autosuggest / typeahead
      - Product recommendations and pathways
      - Bestseller algorithms
      - Catalog management API
      - SEO thematic pages
      - A/B testing for search

  - name: Content (Headless CMS)
    description: Custom-priced headless CMS module (SaaS or PaaS/self-hosted) for managing digital experience content, channels, and delivery via REST APIs.
    url: https://www.bloomreach.com/en/pricing
    price: custom
    unit: year
    pricingModel: custom
    currency: USD
    features:
      - Headless content management
      - Multi-channel delivery API
      - Visual page builder
      - Content type management
      - Project and workflow management
      - Webhook management
      - SPA SDK support (React, Angular, Vue)
      - PaaS or SaaS deployment options