aid: blooom
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/blooom.png
name: Blooom
description: 'Blooom was an independent robo-advisor that provided automated, flat-fee management of
  employer-sponsored retirement accounts — 401(k), 403(b), 457, and TSP plans — analyzing holdings,
  rebalancing allocations, and flagging hidden fund fees on accounts it advised but did not directly
  custody. Founded in 2013 and backed by QED Investors, the Kansas-based company operated a consumer
  web application rather than a public developer API. The consumer service has since wound down:
  blooom.com no longer resolves to a website and the domain is now served by Morgan Stanley
  nameservers with a locked-down, mail-disabled defensive DNS posture (null MX, SPF -all, DMARC
  p=reject). Retained here as a historical wealth-management profile; no live API or developer surface
  remains to enrich.'
url: https://raw.githubusercontent.com/api-evangelist/blooom/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- qed-investors
x-tier: stub
x-tier-reason: portfolio-lead
x-status: defunct
x-status-evidence: 'blooom.com has no A record and resolves to Morgan Stanley nameservers (ext-nsN.morganstanley.net)
  with null MX (0 .), SPF -all, and DMARC p=reject as of 2026-07-18 DNS probe; no live website or API.'
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-18'
tags:
- Company
- Wealth Management
- Retirement
- 401k
- Robo-Advisor
- Investing
- Fintech
- Defunct
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/blooom-domain-security.yml
- type: Website
  url: http://blooom.com
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence