name: BlueConic FinOps Framework
description: FinOps Framework 1.0 FOCUS-aligned cost and usage guidance for BlueConic
  CDP platform and REST API consumption. Covers cost allocation, optimization strategies,
  and reporting for enterprise customers using BlueConic for customer data activation.
version: '1.0'
framework: FinOps Foundation FOCUS 1.0
url: https://www.blueconic.com/request-demo
costAllocation:
  dimensions:
    - name: Profile Volume
      description: Primary cost driver; pricing is based on the number of identifiable
        customer profiles stored and activated in BlueConic.
      unit: profiles
      notes: Monitor profile count growth to anticipate contract renewal pricing changes.
    - name: Monthly Visitor Traffic
      description: Secondary cost driver; monthly active visitor volume impacts pricing
        tiers in enterprise contracts.
      unit: visitors-per-month
    - name: API Calls
      description: REST API v2 calls contribute to operational load but are not separately
        billed; included in the platform subscription.
      unit: requests
      billed: false
    - name: Data Connections
      description: Number of active platform connections (e.g., ad networks, CRMs,
        marketing tools) may affect contract scope.
      unit: connections
    - name: Tenant Environment
      description: US, EU, APAC, and Canadian cluster environments may carry different
        infrastructure costs depending on data residency requirements.
      unit: region
optimization:
  recommendations:
    - name: Profile Hygiene
      description: Regularly audit and remove stale or duplicate profiles to keep
        the identifiable profile count within contracted limits and avoid overage charges.
      impact: high
    - name: Segment Efficiency
      description: Consolidate overlapping segments to reduce computational overhead
        and improve platform performance.
      impact: medium
    - name: API Pagination
      description: Use pagination parameters in REST API v2 calls to retrieve data
        in efficient batches, reducing processing time and resource consumption.
      impact: medium
    - name: OAuth Token Reuse
      description: Implement proper OAuth 2.0 token caching and refresh token rotation
        to minimize redundant authentication calls.
      impact: low
    - name: Data Residency Planning
      description: Select the appropriate regional cluster (US, EU, APAC, Canada)
        at contract time to avoid costly migrations and ensure compliance with data
        residency regulations.
      impact: high
reporting:
  cadence: monthly
  metrics:
    - name: Active Profile Count
      description: Total number of identifiable customer profiles; primary billing
        metric.
      source: BlueConic CDP dashboard or REST API audit events endpoint
    - name: Monthly Active Visitors
      description: Count of visitors tracked per month across connected properties.
      source: BlueConic CDP dashboard
    - name: API Request Volume
      description: Volume of REST API v2 calls per tenant per month for capacity planning.
      source: BlueConic REST API audit events
    - name: Connection Utilization
      description: Number of active data connections and integrations in use.
      source: BlueConic CDP connections interface
  tools:
    - name: BlueConic CDP Dashboard
      description: Native analytics and reporting within the BlueConic platform.
      url: https://www.blueconic.com/
    - name: REST API Audit Events
      description: Programmatic access to usage and audit data via REST API v2.
      url: https://support.blueconic.com/en/articles/248008-overview-blueconic-rest-api
    - name: BlueConic Status Page
      description: Monitor platform availability across regional clusters.
      url: https://status.blueconic.com
pricing:
  model: custom-enterprise
  billingPeriod: annual
  primaryDriver: identifiable-profiles
  secondaryDriver: monthly-visitor-traffic
  publicPricing: false
  estimatedRange:
    currency: USD
    min: 100000
    max: 200000
    unit: per-year
  contactUrl: https://www.blueconic.com/request-demo