generated: '2026-08-12'
method: searched
source: https://blueshift.com/pricing/
description: >-
  Blueshift publishes three named packaging tiers and a real starting price for
  the entry tier, which is more than most enterprise CDPs disclose. Everything
  above Starter is a sales conversation. Pricing is metered on ACTIVE profiles —
  Blueshift's stated differentiator is that it charges for the profiles you use,
  not the ones you store — but no per-profile rate, no included quota and no
  overage rate is published, so the entry price alone is not enough to model a
  bill. There is no self-serve signup and no published API-call pricing: API
  access is a property of the subscription, not a separately metered product.

plan_count: 3
currency: USD
billing_period: annual
metering_basis: active customer profiles
self_serve: false
free_tier: false
trial: false
api_metered_separately: false

plans:
  - name: Starter
    price: 1250
    currency: USD
    billing_period: month
    billing_note: billed annually
    price_published: true
    included_quota: not published
    overage: not published
    includes:
      - Customer data platform (CDP)
      - Customer AI
      - Omni-channel campaigns — email, SMS, mobile apps, website
      - Journey orchestration
      - Audience building
      - Message personalization
      - Data ingestion
      - 100+ native integrations

  - name: Growth
    price: null
    price_published: false
    billing_period: annual
    contact_sales: true
    included_quota: not published
    overage: not published
    includes:
      - Everything in Starter
      - 1:1 product and content recommendations
      - Predictive optimization
      - Custom profile attributes
      - Audience analysis
      - A/B and holdout testing

  - name: Enterprise
    price: null
    price_published: false
    billing_period: annual
    contact_sales: true
    included_quota: not published
    overage: not published
    includes:
      - Everything in Growth
      - Advanced data modeling
      - Triggered event computation
      - Household and account grouping
      - Omni-channel identity resolution
      - Enterprise controls — SSO, audit trails
      - Dedicated Customer Success Manager

add_ons:
  note: >-
    Blueshift states that premium onboarding services and add-on modules appear
    as one-time charges on the first invoice. No prices are published for any of
    them.
  items:
    - SMS
    - In-app messaging
    - Advanced analytics
    - Premium onboarding services

discounts:
  multi_year: available by contacting sales
  volume: available by contacting sales
  published_rates: false

api_access:
  note: >-
    The REST API and the MCP server are not listed as separate line items or
    priced add-ons on the pricing page. API keys are generated from Account
    Settings by any account, and the MCP server is a free public beta available
    to accounts with admin or appropriate role permissions. There is no
    published per-call or per-request charge.

signup:
  self_serve: false
  path: https://blueshift.com/request-demo/
  note: >-
    No self-serve signup exists. Every tier including Starter routes through a
    demo request, so a developer cannot obtain API credentials without going
    through sales first. This is the practical gate on the whole API surface.

gaps:
  - >-
    No included profile quota and no overage rate on any tier, so the published
    $1,250/month figure cannot be turned into a cost model.
  - Two of three tiers publish no price at all.
  - >-
    No self-serve path to credentials, which means the API cannot be evaluated
    before a commercial conversation.