generated: '2026-08-12'
method: searched
source: >-
  https://docs.getbluma.com/concepts/credits ,
  https://docs.getbluma.com/concepts/rate-limits ,
  https://www.getbluma.com/llms.txt
docs: https://docs.getbluma.com/concepts/credits
note: >-
  Bluma publishes TWO inconsistent plan surfaces. The developer documentation names four
  priced developer tiers (Free / Starter $29 / Pro $99 / Enterprise custom) with concrete
  quotas and rate limits. The marketing llms.txt names two unpriced commercial plans
  (Business / Enterprise) with a different feature split and no numbers at all. The
  marketing site's own /pricing route is a single-page-app shell that returns the same
  13,073-byte HTML as every other path, so no price is machine-readable there. Both
  surfaces are recorded below as published; the developer tiers are the priced ones.
currency: USD
billing_period: monthly
unit: credits
unit_note: >-
  All templates and user-created template variants cost a flat 5 credits per video
  (documented as equivalent to $5 USD). An older section of the same credits page also
  publishes a multiplier formula (base x duration x resolution x AI multiplier) with a
  720p/1080p/4K resolution ladder — the two costing models are not reconciled in Bluma's
  own docs.
plans:
- name: Free
  surface: developer-docs
  price: 0
  currency: USD
  period: monthly
  included:
    videos_per_month: 10
    credits_equivalent: 20
    requests_per_hour: 100
    burst: 10
  features:
  - test mode available
  - community support
  - watermarked videos
  overage:
    allowed: false
    behavior: Requests fail with HTTP 402 insufficient_credits; must upgrade to continue.
- name: Starter
  surface: developer-docs
  price: 29
  currency: USD
  period: monthly
  included:
    videos_per_month: 100
    credits_equivalent: 200
    requests_per_hour: 1000
    burst: 50
  features:
  - full-quality videos
  - no watermarks
  - email support
  overage:
    allowed: true
    rate: 0.50
    unit: per video
    billed: month-end
    hard_limit: false
- name: Pro
  surface: developer-docs
  price: 99
  currency: USD
  period: monthly
  included:
    videos_per_month: 500
    credits_equivalent: 1000
    requests_per_hour: 5000
    burst: 100
  features:
  - priority rendering
  - priority support
  - custom branding
  overage:
    allowed: true
    rate: 0.50
    unit: per video
    billed: month-end
    hard_limit: false
- name: Enterprise
  surface: developer-docs
  price: null
  price_model: custom
  currency: USD
  period: monthly
  included:
    videos_per_month: 3000
    videos_per_month_note: 3,000+
    credits_equivalent: 6000
    requests_per_hour: 50000
    burst: 500
  features:
  - dedicated support
  - custom templates
  - custom rate limits
  - SLA guarantee
  - white-label support
  contact: sales@getbluma.com
- name: Business
  surface: marketing-llms-txt
  price: null
  price_model: undisclosed
  features:
  - library of proven templates
  - UGC and faceless videos
  - character voices and avatars
  - daily video delivery
  - guided onboarding
  positioning: Startups and marketers launching content with ready-made viral formats
- name: Enterprise (marketing)
  surface: marketing-llms-txt
  price: null
  price_model: undisclosed
  features:
  - everything in Business
  - multi-account management
  - custom templates cloned from viral videos
  - custom video formats (cinematic, 2D, 3D)
  - integrated product visuals
  - automatic posting
  - A/B testing and optimization
  - 1:1 Slack support
  positioning: Teams managing multiple brands, markets, or channels
credit_policy:
  expiry: purchased credits never expire; monthly allowance resets on the billing date
  top_up: credit packs purchasable at getbluma.com/billing
  downgrade: remaining credits retained; allowance resets to the new tier next cycle
  refunds_automatic:
  - server-side generation failure
  - template rendering errors
  - invalid input caught before processing
  refunds_manual_contact: support@getbluma.com
  refunds_excluded:
  - user errors in prompts or inputs
  - content violating terms of service
  - successfully generated videos that did not meet expectations
test_mode:
  free: true
  credits_charged: false
  limits:
  - 720p maximum
  - TEST MODE watermark
  - lower bitrate, 24fps
  - low-priority processing
billing_url: https://getbluma.com/billing
plan_count: 6
priced_plan_count: 2
gaps:
- The marketing pricing page is a JavaScript-rendered SPA route; no price is fetchable
  from www.getbluma.com by any machine.
- The four documented developer tiers and the two marketed commercial plans do not
  reconcile — a buyer cannot tell whether "Business" is Starter, Pro, or neither.
- Two different credit-costing models (flat 5 credits vs. a multiplier formula) are
  published on the same page.