# Bonfire Analytics

> Bonfire Analytics is a healthcare sales intelligence platform. It helps commercial teams figure out which physicians, physician groups, hospitals, and health systems are most likely to buy — before the first outreach — by combining a provider directory, medical and pharmacy claims, and population-health data (demographics, disease prevalence, and social determinants of health).

Bonfire is built for commercial and go-to-market teams at healthtech and tech-enabled healthcare services companies, and for investors evaluating healthcare markets. Teams use it to size addressable markets, prioritize territories, match outreach to an ideal customer profile, map referral pathways, and build ROI-backed business cases for specific providers and organizations. Insights are available through a web platform or can be pushed into a CRM. The company is based in New York.

## Product

- [Product overview](https://www.bonfireanalytics.com/product): Full description of the platform and the healthcare datasets behind it — provider directory, medical claims, drug claims, disease prevalence, demographics, and social determinants of health.
- [Market Segmentation](https://www.bonfireanalytics.com/product#Market-Segmentation): Size your addressable market and find the highest-value regions by patient population and condition prevalence.
- [Provider Targeting](https://www.bonfireanalytics.com/product#Provider-Targeting): Find the specific providers and organizations that match your ideal customer profile, instead of relying on generic lists.
- [Referral Intelligence](https://www.bonfireanalytics.com/product#Referral-Intelligence): Map referral pathways and patient flow to identify the highest-value referral partners and channels.
- [Provider & Organization Deep-Dives](https://www.bonfireanalytics.com/product#Provider-Organization-Deep-Dives): Pull a detailed profile of any U.S. provider or organization — claims volumes, payer mix, affiliations, and referral patterns.

## Use Cases

- [Use cases overview](https://www.bonfireanalytics.com/use-cases): How different healthcare commercial teams apply Bonfire, with case studies.
- [For digital health commercial leaders](https://www.bonfireanalytics.com/use-cases#Digital-Health-Commercial-Leaders): Market expansion, referral optimization, and provider outreach for teams scaling a digital health product.
- [For medical device sales leaders](https://www.bonfireanalytics.com/use-cases#Medical-Device-Sales-Leaders): Market segmentation, territory planning, and provider targeting for medical device sales organizations.

## Blog

- [Blog index](https://www.bonfireanalytics.com/blog): All Bonfire Analytics articles on healthcare sales intelligence, claims data, referral analytics, and data-driven go-to-market.
- [Definitive Healthcare Alternatives: Why Healthtech Growth Teams Choose Bonfire](https://www.bonfireanalytics.com/blog/definitive-healthcare-alternatives): What to use instead of Definitive Healthcare for provider targeting, how Bonfire and Definitive compare on data foundation, AI workflows, usability, and pricing, and which healthcare market intelligence tool fits a small or mid-size commercial team.
- [Physician Referral Data: Strategies and Tools to Increase Patient Referrals](https://www.bonfireanalytics.com/blog/physician-referral-data-strategies-tools): How to read claims-based physician referral data and act on it — find doctors already referring patients like yours, identify physicians referring to competitors, quantify revenue lost to patient leakage, and locate behavioral health referral sources including psychotherapy and ABA/autism by payer.
- [Using Pharmacy Claims Data to Sharpen Your GLP-1 GTM Strategy](https://www.bonfireanalytics.com/blog/claims-data-glp-1-gtm-strategy): How GLP-1 companies decide whether to enable, replace, or augment health systems, how to get provider-level claims data for a precise healthcare sales target list, and how to prioritize which health systems to target first.
- [Defining Your Ideal Customer Profile: Lessons from Intuitive Surgical's Precision](https://www.bonfireanalytics.com/blog/ideal-customer-profile-healthcare-intuitive-surgical): What an ideal customer profile (ICP) is in healthcare B2B, how to identify target accounts for healthcare sales, and why an NPI list alone is not enough.
- [Transforming Healthcare Go-to-Market: A Data-Driven Approach](https://www.bonfireanalytics.com/blog/data-driven-healthcare-go-to-market): How claims, SDOH, and firmographic data turn a fragmented healthcare market into a prioritized target account list, what data sources power data-driven healthcare GTM, and what account-to-claims mapping means.

## About

- [About us](https://www.bonfireanalytics.com/about-us): The company's mission, its story, the founding team of healthcare and data experts, and its investors.

## Resources

- [Resources hub](https://www.bonfireanalytics.com/resources): Blog posts and podcasts on healthcare go-to-market, provider data, and building Bonfire Analytics.
- [Careers](https://jobs.ashbyhq.com/bonfireanalytics): Open roles at Bonfire Analytics.

## Optional

- [Book a demo](https://www.bonfireanalytics.com/book-a-demo): Request a walkthrough of the platform.
- [Privacy policy](https://www.bonfireanalytics.com/privacy-policy)
- [Terms of service](https://www.bonfireanalytics.com/terms-conditions)