specification: FinOps Framework
specificationVersion: '1.0'
schema: https://www.finops.org/framework/
provider: Boulevard
providerId: boulevard
created: '2026-07-03'
modified: '2026-07-03'
reconciled: false
tags:
- Salon Software
- Spa Software
- Med Spa
- Payments
- FinOps
- Cost Management
- FOCUS
description: >-
  FinOps view of Boulevard spend. Boulevard is sold as a per-location SaaS
  subscription (Essentials / Premier / Prestige / Enterprise) rather than
  a metered API product - there is no per-call or per-token API charge.
  The dominant variable-cost driver for a Boulevard customer is payment
  processing: Boulevard is a certified Payment Facilitator (PayFac)
  processing over $2B/year across its customer base, so card-present and
  card-not-present processing fees (not published as a flat rate) are the
  main usage-based line item alongside SMS/email-blast overage beyond each
  tier's included allotment.
notes: >-
  Boulevard does not publish payment-processing rates or SMS/email overage
  rates; these are negotiated or disclosed at contract time. API access
  itself (Admin/Client/Tokenization) is a feature entitlement of the
  Enterprise tier, not a separately metered cost.
sources:
- https://www.joinblvd.com/pricing
- https://www.joinblvd.com/features/api
- https://www.joinblvd.com/enterprise
- https://focus.finops.org/focus-specification/v1-3/
alignedWith:
  framework: FinOps Foundation Framework
  frameworkUrl: https://www.finops.org/framework/
  dataSpec: FOCUS
  dataSpecVersion: '1.3'
  dataSpecUrl: https://focus.finops.org/focus-specification/v1-3/
publisherName: Boulevard
serviceCategory: Vertical SaaS - Salon, Spa & Med Spa Management
billingModel:
  pricingCategory: Subscription (per location) plus usage-based payments/messaging
  billingFrequency: Monthly or Annual
  billingCurrency: USD
  chargeCategories:
  - Subscription
  - Usage
  - Purchase
meters:
- name: location_subscription
  description: Monthly or annual per-location subscription fee (Essentials / Premier / Prestige / Enterprise).
  unit: locations
  aggregation: sum
  dimensions:
  - account
  - tier
- name: payment_processing_volume
  description: Card payment volume processed through Boulevard as PayFac; fee rate not publicly published.
  unit: usd
  aggregation: sum
  dimensions:
  - account
  - location
- name: sms_messages
  description: Marketing/appointment SMS sent beyond the tier's included text allotment.
  unit: messages
  aggregation: sum
  dimensions:
  - account
  - location
- name: email_blasts
  description: Marketing email sends beyond the tier's included allotment.
  unit: emails
  aggregation: sum
  dimensions:
  - account
  - location
- name: storage_gb
  description: Media/document storage (client photos, consent forms) beyond the tier's included allotment.
  unit: gb
  aggregation: max
  dimensions:
  - account
  - location
- name: gift_card_liability
  description: Outstanding stored-value balance on gift cards issued via the Admin API's CreateGiftCard mutation.
  unit: usd
  aggregation: sum
  dimensions:
  - account
  - location
principles:
- name: Visibility
  description: Reconcile per-location subscription invoices against active-location counts; pull payment-processing statements for the true variable-cost driver.
- name: Allocation
  description: Tag spend per location/franchise unit; API access itself is a contract-level entitlement, not a per-call cost center.
- name: Optimization
  description: Right-size tier per location (Essentials vs. Premier vs. Prestige) based on professional count and messaging volume rather than defaulting every location to Enterprise.
- name: Accountability
  description: Enterprise contract owner should track API usage (webhooks, gift card issuance, account credit adjustments) against the loyalty/marketing budget it's meant to serve.
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com