slug: braze
provider: Braze
generated_by: planning/capability-mapping/scripts/classify_capabilities.py
model: claude-opus-5
frame:
- Telecommunications
min_confidence: 0.7
capability_model:
  source: https://github.com/vincentmakes/turbo-ea-capabilities
  license: CC-BY-4.0
  attribution: Turbo EA Capabilities by Vincent Verdet — Turbo EA, https://github.com/vincentmakes/turbo-ea-capabilities,
    CC BY 4.0
  notice: NOTICE
edge_count: 9
edges:
- tag: User Data
  spec_file: braze-user-data-api-openapi.yml
  capability_id: BC-420.10
  capability_id_l1: BC-420
  capability_name: Customer Data Management
  confidence: 0.82
  evidence: POST /users/merge Merge Users; POST /users/identify Identify Users; POST /users/alias/new
    Create New User Aliases
  reason: Identify, alias, merge and delete operations on customer profiles are identity resolution and
    golden-record maintenance — Customer Data Management.
- tag: Export > Segment
  spec_file: braze-export-segment-api-openapi.yml
  capability_id: BC-420.20
  capability_id_l1: BC-420
  capability_name: Customer Segmentation Management
  confidence: 0.8
  evidence: GET /segments/list Export Segment List; GET /segments/details Export Segment Details
  reason: Operations expose customer segment definitions, membership size and analytics — directly the
    Customer Segmentation Management capability of a customer engagement platform.
- tag: SCIM
  spec_file: braze-scim-api-openapi.yml
  capability_id: BC-620.20
  capability_id_l1: BC-620
  capability_name: Identity & Access Management
  confidence: 0.8
  evidence: POST /scim/v2/Users Create New Dashboard User Account; DELETE /scim/v2/Users/{id} Remove Dashboard
    User Account
  reason: SCIM provisioning of dashboard (internal platform) user accounts is joiner-mover-leaver identity
    lifecycle, i.e. Identity & Access Management. Not end-customer data despite the 'Users' noun.
- tag: Export > Users
  spec_file: braze-export-users-api-openapi.yml
  capability_id: BC-420.10
  capability_id_l1: BC-420
  capability_name: Customer Data Management
  confidence: 0.78
  evidence: POST /users/export/ids Export User Profile by Identifier; POST /users/export/segment Export
    User Profile by Segment
  reason: Exports customer/user profile records by identifier or segment, i.e. access to the customer
    profile data store — Customer Data Management. It is export-only, which slightly limits the fit to
    full master-record stewardship.
- tag: Email Lists & Addresses
  spec_file: braze-email-lists-addresses-api-openapi.yml
  capability_id: BC-400.60
  capability_id_l1: BC-400
  capability_name: Digital Marketing Management
  confidence: 0.75
  evidence: GET /email/unsubscribes Query List of Unsubscribed Email Addresses; POST /email/status Change
    Email Subscription Status; POST /email/blocklist Blocklist Email Addresses
  reason: Operations manage email subscription status, unsubscribes, bounces and blocklists — email deliverability
    and consent list hygiene, a core digital/email marketing operations capability on this customer engagement
    platform.
- tag: Messaging > Schedule Mesages
  spec_file: braze-messaging-schedule-mesages-api-openapi.yml
  capability_id: BC-400.60
  capability_id_l1: BC-400
  capability_name: Digital Marketing Management
  confidence: 0.72
  evidence: POST /messages/schedule/create Create Scheduled Messages; POST /campaigns/trigger/schedule/create
    Schedule API Triggered Campaigns
  reason: 'Operations schedule, update and delete outbound marketing campaign/canvas messages across push,
    email and SMS — this is marketing automation execution, i.e. Digital Marketing Management. Not a telecom
    messaging/network capability: Braze is a campaign orchestration platform, not a carrier.'
- tag: Messaging > Send Messages
  spec_file: braze-messaging-send-messages-api-openapi.yml
  capability_id: BC-400.60
  capability_id_l1: BC-400
  capability_name: Digital Marketing Management
  confidence: 0.72
  evidence: POST /campaigns/trigger/send Send Campaign Messages via API Triggered Delivery
  reason: Immediate and API-triggered dispatch of campaign and transactional messages across channels
    — marketing automation delivery. Mapped to Digital Marketing Management rather than any telecom messaging
    capability since the vendor orchestrates campaigns, not network services.
- tag: Export > Campaign
  spec_file: braze-export-campaign-api-openapi.yml
  capability_id: BC-400.50
  capability_id_l1: BC-400
  capability_name: Marketing Operations Management
  confidence: 0.7
  evidence: GET /campaigns/data_series Export Campaign Analytics; GET /sends/data_series Export Send Analytics
  reason: Read-only export of marketing campaign and send performance analytics, i.e. marketing measurement
    and reporting rather than campaign authoring; Marketing Operations Management explicitly covers marketing
    measurement.
- tag: User Data > External ID Migration
  spec_file: braze-user-data-external-id-migration-api-openapi.yml
  capability_id: BC-420.10
  capability_id_l1: BC-420
  capability_name: Customer Data Management
  confidence: 0.7
  evidence: POST /users/external_ids/rename Rename External ID
  reason: Renaming and removing external identifiers on customer profiles is customer master identifier
    stewardship, a Customer Data Management activity.