specification: FinOps Framework
specificationVersion: '1.0'
schema: https://www.finops.org/framework/
provider: Braze
providerId: braze
created: '2026-05-04'
# Provenance stamped 2026-08-11: this artifact was written by the API Evangelist
# bulk sweep dated 2026-05-04, not harvested from the provider. See roadmap#35.
method: generated
modified: '2026-05-04'
reconciled: true
tags:
  - FinOps
  - FOCUS
  - Customer Engagement
description: FOCUS-aligned FinOps for Braze.
sources:
  - https://www.braze.com/pricing
alignedWith:
  framework: FinOps Foundation Framework
  frameworkUrl: https://www.finops.org/framework/
  dataSpec: FOCUS
  dataSpecVersion: '1.3'
  dataSpecUrl: https://focus.finops.org/focus-specification/v1-3/
publisherName: Braze
serviceCategory: Customer Engagement
billingModel:
  pricingCategory: Custom Enterprise (MAU + Channels)
  billingFrequency: Monthly
  billingCurrency: USD
focusColumns:
  ServiceName: Braze
  ServiceCategory: Customer Engagement
  ProviderName: Braze
  PublisherName: Braze
  BillingCurrency: USD
meters:
  - name: monthly_active_users
    unit: MAU
    aggregation: max
  - name: messages_sent
    unit: message
    aggregation: sum
    dimensions:
      - channel
      - campaign
  - name: sms_segments
    unit: segment
    aggregation: sum
  - name: ai_credits
    unit: credit
    aggregation: sum
principles:
  - name: Visibility
    description: Track Braze consumption monthly.
  - name: Allocation
    description: Tag usage to teams/cost centers.
  - name: Optimization
    description: Right-size tier; reclaim unused entitlements.
  - name: Accountability
    description: Set spend alerts; quarterly review.