specification: API Commons Plans
specificationVersion: '0.1'
schema: https://raw.githubusercontent.com/api-evangelist/interface-research/main/schema/api-commons.yml#/$defs/Plans
provider: Braze
providerId: braze
created: '2026-05-04'
modified: '2026-08-13'
generated: '2026-08-13'
method: searched
sources:
  - https://www.braze.com/pricing
  - https://www.braze.com/llms.txt
reconciled: true
tags:
  - Customer Engagement
  - CDP
  - Marketing Automation
description: >-
  Braze publishes four named platform editions and NO prices. Every tier is quote-only
  ("Get pricing" / "Talk to an expert"). Cost is a function of monthly active users (MAUs)
  plus Action Credits — a single pooled currency spent across channels and AI features,
  where each action consumes a different number of credits (Braze's own example: an SMS
  costs 1 credit, a WhatsApp message 5). There is no free tier, no self-serve signup, and
  no published overage rate.
note: >-
  Supersedes the 2026-05-04 bulk-sweep version of this file, which carried tier names
  (Core/Pro/Enterprise) and dollar ranges ($60K-$200K, $1M+) that Braze does not publish.
  Those figures were not on the pricing page and have been removed. The tier names below are
  verbatim from https://www.braze.com/pricing as read 2026-08-13.
plan_count: 4
pricing_model:
  basis: [monthly active users, action credits]
  published_prices: false
  free_tier: false
  trial: false
  self_serve: false
  currency: null
  action_credits:
    description: >-
      One pooled credit balance purchased in the contract and spent across Email, SMS/MMS,
      RCS, WhatsApp, LINE, KakaoTalk, Content Cards, Banners, Message Archiving, Audience
      Sync, Webhooks and BrazeAI Agent Console. Spend can be shifted between channels
      without contracting a new product.
    published_rate_card: false
    examples:
      - {action: SMS send, credits: 1}
      - {action: WhatsApp message, credits: 5}
plans:
  - id: braze-go
    name: Braze Go
    type: enterprise
    price: contact-sales
    description: Core Braze features and functionality.
    elements:
      - name: Core Braze features & functionality
  - id: braze-select
    name: Braze Select
    type: enterprise
    price: contact-sales
    description: Everything in Go, plus increased orchestration and enhanced security.
    elements:
      - name: Everything in Braze Go
      - name: Increased orchestration capabilities
      - name: Enhanced security features and user provisioning
  - id: braze-pro
    name: Braze Pro
    type: enterprise
    price: contact-sales
    description: Everything in Select, plus predictive AI and personalized recommendations.
    elements:
      - name: Everything in Braze Select
      - name: Predictive AI capabilities
      - name: AI personalized recommendations
      - name: Expanded dashboard user group administration
  - id: braze-enterprise
    name: Braze Enterprise
    type: enterprise
    price: contact-sales
    description: Everything in Pro, plus enterprise orchestration, infrastructure and governance.
    elements:
      - name: Everything in Braze Pro
      - name: Enterprise-grade orchestration, infrastructure, and governance
      - name: Advanced experimentation with BrazeAI Agent Console
programs:
  - name: Braze for Startups
    url: https://www.braze.com/braze-for-startups
    note: A separate startup program referenced in Braze's llms.txt; terms are not published.