specification: FinOps Framework
specificationVersion: '1.0'
schema: https://www.finops.org/framework/
provider: Brella
providerId: brella
created: '2026-07-12'
modified: '2026-07-12'
reconciled: false
tags:
- Events
- Event Networking
- Event Platform
- SaaS
- FinOps
- Cost Management
description: >-
  FinOps view of Brella spend. Brella is a contact-sales SaaS event platform
  billed via negotiated event / platform licensing rather than public
  usage-based API metering. The Integration API and webhooks are included with
  a paid engagement and are not separately metered or invoiced per call, so
  there are no public per-token or per-request meters to track. Cost management
  is contract-oriented: license scope, number of events, and add-ons.
notes: >-
  Not reconciled - Brella publishes no public pricing or billing exports. The
  billing model below reflects the observed contact-sales SaaS structure;
  confirm invoice granularity and any usage components with Brella on
  reconciliation.
sources:
- https://www.brella.io/
- https://www.brella.io/what-you-get
- https://developer.brella.io/
alignedWith:
  framework: FinOps Foundation Framework
  frameworkUrl: https://www.finops.org/framework/
  dataSpec: FOCUS
  dataSpecVersion: '1.3'
  dataSpecUrl: https://focus.finops.org/focus-specification/v1-3/
publisherName: Brella
serviceCategory: Events and Engagement
billingModel:
  pricingCategory: Subscription
  billingFrequency: Annual
  billingCurrency: USD
  chargeCategories:
  - Purchase
focusColumns:
  ServiceName: Brella Event Platform
  ServiceCategory: Events and Engagement
  ProviderName: Brella
  PublisherName: Brella
  InvoiceIssuerName: Brella
  BillingCurrency: USD
  ChargeCategory: Purchase
  PricingCategory: Subscription
meters:
- name: platform_license
  description: >-
    Negotiated event / platform license fee. Not usage-metered; the Integration
    API and webhooks are included with the engagement.
  unit: contract
  aggregation: flat
  dimensions:
  - organization
principles:
- name: Visibility
  description: >-
    Track Brella spend at the contract / event level; the API itself is not
    separately metered, so map cost to events rather than API calls.
- name: Allocation
  description: Allocate the platform license to the owning event or business unit.
- name: Optimization
  description: >-
    Right-size the license to the number and scale of events; negotiate add-ons
    and multi-event terms with Brella sales.
- name: Accountability
  description: Assign an owner per event/contract to review renewal scope and cost.
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com