aid: brightloom
name: Brightloom
description: 'Brightloom is a San Francisco customer data and customer intelligence
  platform for restaurant and retail brands. It began as Eatsa, the automated quinoa-bowl
  restaurant chain, and rebranded to Brightloom in 2019 when Starbucks licensed select
  components of its Digital Flywheel customer engagement software to the company,
  took an equity stake and a board seat alongside a $30M round. The product unifies
  point-of-sale, loyalty, ecommerce and marketing data into a single customer view,
  reports on data health, runs AI-driven hyper-segmentation and anomaly detection over
  that data, and recommends the next campaign and audience a brand should target.
  Brightloom was sold as an end-user SaaS with prebuilt connectors to common POS, loyalty
  and marketing platforms rather than as a developer platform, and it published no public
  API reference, developer portal, SDK or machine-readable specification. The company now
  appears defunct: the last dated item on its own press page is December 2022, the entire
  operating estate it once held TLS certificates for is gone from DNS — api.brightloom.com,
  api-prd/api-dev, the cgp.brightloom.com application, its auth0-cgp Auth0 tenant, and the
  status, support and knowledgebase hosts all NXDOMAIN — brightloom.com publishes no MX
  record, and only the frozen marketing site remains, with its /about/ page defaced by
  injected search-spam.'
url: https://raw.githubusercontent.com/api-evangelist/brightloom/refs/heads/main/apis.yml
image: https://www.brightloom.com/assets/components/axl.theme/site/media/fav/apple-touch-icon_v-2.2.png
x-type: company
x-source: harvest:secondary-market
x-tier: stub
x-tier-reason: harvest
specificationVersion: '0.23'
created: '2026-08-08'
modified: '2026-08-14'
tags:
- Company
- Customer Data Platform
- Customer Intelligence
- Restaurants
- Retail
- Marketing
- Loyalty
- Segmentation
- Point of Sale
- Analytics
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/brightloom-domain-security.yml
- type: Website
  url: https://www.brightloom.com/
- type: Press
  url: https://www.brightloom.com/press/
- type: Careers
  url: https://www.brightloom.com/careers/
- type: ContactUs
  url: https://www.brightloom.com/contact/
- type: LinkedIn
  url: https://www.linkedin.com/company/brightloom
- type: Twitter
  url: https://twitter.com/Brightloom
x-enrichment:
  date: '2026-08-14'
  status: minimal
  artifacts_added: 0
  pass: local-v1
x-coverage:
  state: none
  reason: defunct
  detail: >-
    Brightloom's operating estate has been decommissioned — Certificate Transparency shows
    it ran api.brightloom.com, api-prd/api-dev, the cgp.brightloom.com Customer Growth
    Platform app, an auth0-cgp Auth0 tenant, and status/support/knowledgebase hosts, and
    all sixteen of those hostnames now return NXDOMAIN while brightloom.com carries no MX
    record, leaving only a marketing site frozen at its December 2022 press release whose
    own nav links (/how-it-works/, /integrations/, /sign-up/) 404 and whose /about/ page
    serves injected Indonesian gambling search-spam.
  evidence:
  - url: https://www.brightloom.com/
    status: 200
  - url: https://www.brightloom.com/integrations/
    status: 404
  - url: https://www.brightloom.com/sign-up/
    status: 404
  - url: https://www.brightloom.com/openapi.json
    status: 404
  - url: https://www.brightloom.com/graphql
    status: 404
  - url: https://www.brightloom.com/.well-known/agent-card.json
    status: 404
  - url: https://www.brightloom.com/.well-known/api-catalog
    status: 404
  - url: https://api.brightloom.com/openapi.json
    status: 0
    note: >-
      status 0 = no HTTP response at all; curl exits 6 (could not resolve host) because
      api.brightloom.com is NXDOMAIN. Not a 404 — the host itself is gone.
  - url: https://crt.sh/?q=%25.brightloom.com
    status: 200
  checked: '2026-08-14'