name: Campaign Monitor FinOps
description: FinOps Framework FOCUS-aligned cost and usage tracking for Campaign Monitor email marketing platform API usage.
version: '1.0'
url: https://www.campaignmonitor.com/pricing/
provider: Campaign Monitor
billingModel: subscription-plus-usage
currency: USD
costDrivers:
  - name: Active Contacts
    description: Monthly subscription cost scales with the number of active contacts in your account across all lists.
    unit: contacts
    notes: Contacts are de-duplicated across lists. Pricing tiers increase as contact counts grow.
    tiers:
      - range: '0-500'
        litePriceUSD: 13
        essentialsPriceUSD: 31
        premierPriceUSD: 171
      - range: '501-2500'
        litePriceUSD: 29
        essentialsPriceUSD: 49
        premierPriceUSD: 209
      - range: '2501-5000'
        litePriceUSD: 49
        essentialsPriceUSD: 69
        premierPriceUSD: 249
      - range: '5001-10000'
        litePriceUSD: 74
        essentialsPriceUSD: 89
        premierPriceUSD: 289
  - name: Email Sends (Lite Plan)
    description: Lite plan includes a monthly send cap of approximately 5x the contact count. Overage may require upgrading.
    unit: emails-sent
    applicablePlans:
      - Lite
    notes: Essentials and Premier plans include unlimited sends.
  - name: Website Builder Add-on
    description: Optional add-on for Lite and Essentials plans. Included with Premier.
    unit: add-on
    priceUSD: 10
    billingCycle: monthly
    applicablePlans:
      - Lite
      - Essentials
costOptimization:
  - name: Right-size Plan
    description: Evaluate monthly email send volume against the Lite cap (5x contacts). If regularly exceeding, Essentials provides better value with unlimited sends.
  - name: Contact List Hygiene
    description: Regularly unsubscribe or remove inactive contacts to keep billed contact count low and reduce monthly cost.
  - name: Annual Billing Discount
    description: Check for annual billing discounts which may reduce per-month cost compared to month-to-month plans.
  - name: Monitor API Usage
    description: Track transactional email volume through API rate limit headers to avoid unexpected sends and associated costs.
  - name: Suppress Unengaged Subscribers
    description: Use Campaign Monitor's engagement segment tools to suppress unengaged subscribers, reducing contact count and improving deliverability.
focusAlignment:
  - dimension: ProviderName
    value: Campaign Monitor
  - dimension: ServiceName
    value: Email Marketing Platform
  - dimension: ServiceCategory
    value: Email Marketing
  - dimension: BillingAccountId
    description: Campaign Monitor account ID found in Account Settings.
  - dimension: ChargeType
    value: Usage
  - dimension: ChargeFrequency
    value: Monthly