aid: cap-hill-brands
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/cap-hill-brands.png
name: Cap Hill Brands
description: 'Cap Hill Brands was a Seattle-based e-commerce brand aggregator founded in 2020 by Kevin
  Saliba and Jason LeeKeenan (both former Zulily leaders). Operating as a "tech-first" Amazon aggregator,
  it acquired and operated digitally-native consumer/CPG brands sold on Amazon, Walmart, and Shopify,
  handling supply chain, marketing, and warehousing. It raised roughly $250M in debt and equity and
  acquired nearly 35 brands (including Butterfly Craze, merka, and LilGadgets). In March 2024 Cap Hill
  Brands merged with product developer Juvo+ to form Infinite Commerce, which has since been absorbed
  into Razor Group. Cap Hill Brands is a consumer operating company, not an API provider: it publishes
  no public developer portal, API documentation, OpenAPI specs, SDKs, or partner integration surface.
  Surfaced as a portfolio company of Version One Ventures and retained in the API Evangelist network as
  an identity record.'
url: https://raw.githubusercontent.com/api-evangelist/cap-hill-brands/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- version-one-ventures
x-tier: stub
x-tier-reason: no-api-surface
x-status: acquired
x-successor: infinite-commerce
x-enrichment:
  last_run: '2026-07-18'
  outcome: no-api-surface
  method: searched
  finding: 'E-commerce brand aggregator / CPG operator with no public developer API, docs, SDKs, or
    integration surface. caphillbrands.com 301-redirects to infinitecommerce.com, which redirects to
    razor-group.com. No API artifacts created (no-fabrication).'
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-18'
tags:
- Company
- Consumer
- E-Commerce
- CPG
- Amazon Aggregator
- Retail
- Acquired
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://razor-group.com/
- type: LinkedIn
  url: https://www.linkedin.com/company/cap-hill-brands
- type: Crunchbase
  url: https://www.crunchbase.com/organization/cap-hill-brands
apis: []