specification: API Commons Plans
specificationVersion: '0.1'
schema: https://raw.githubusercontent.com/api-evangelist/interface-research/main/schema/api-commons.yml#/$defs/Plans
provider: CDK Global
providerId: cdk-global
created: '2026-05-23'
modified: '2026-05-23'
reconciled: false
tags:
  - Automotive
  - DMS
  - Fortellis
  - Marketplace
  - Developer Platform
description: >-
  CDK Global does not publish standard SaaS-style price cards for either its DMS or the Fortellis
  platform. DMS pricing is per-dealer, per-rooftop, custom-quoted with multi-year contracts and
  per-module add-ons. Fortellis pricing is two-sided: ISVs pay subscription + per-transaction
  fees to publish in the marketplace and consume APIs; dealers pay subscription fees through their
  DMS contract or directly to ISVs for marketplace apps. The plans listed below are categorical
  rather than rate-card precise — public sources do not enumerate per-call rates.
sources:
  - https://www.cdkglobal.com
  - https://fortellis.io
  - https://fortellis.io/marketplace
plans:
  - id: cdk-dms-foundations
    name: DMS Foundations Suite
    type: contracted
    description: >-
      Entry CDK DMS package — accounting, F&I, parts, service core modules. Custom-quoted per
      dealership and per rooftop; typically multi-year agreements.
    entries:
      - label: Monthly DMS subscription per rooftop
        name: dms_rooftop_subscription
        type: subscription
        metric: dealership-month
        limit: -1
        timeFrame: month

  - id: cdk-dms-modern-retail
    name: DMS Modern Retail Suite
    type: contracted
    description: >-
      Digital retail, online-buying, and modern showroom-workflow add-ons layered onto the base
      DMS contract.
    entries:
      - label: Modern Retail module add-on
        name: modern_retail_addon
        type: subscription
        metric: dealership-month
        limit: -1
        timeFrame: month

  - id: cdk-dms-intelligence
    name: DMS Intelligence Suite
    type: contracted
    description: >-
      AI / analytics suite — adds dashboards, recommendations, and ML-powered insights over the
      DMS data set.
    entries:
      - label: Intelligence module subscription
        name: intelligence_addon
        type: subscription
        metric: dealership-month
        limit: -1
        timeFrame: month

  - id: fortellis-isv
    name: Fortellis ISV (Developer / App Publisher)
    type: subscription-plus-usage
    description: >-
      Independent Software Vendors pay an annual platform fee plus per-API-transaction usage fees
      to publish apps in the Fortellis Marketplace and consume Fortellis APIs. Public rate card
      is not disclosed; pricing is negotiated.
    entries:
      - label: ISV platform subscription
        name: isv_platform_subscription
        type: subscription
        metric: organization-year
        limit: -1
        timeFrame: year
      - label: API transaction fees
        name: api_transactions
        type: metered
        metric: api_call
        limit: -1
        timeFrame: usage

  - id: fortellis-dealer
    name: Fortellis Dealer (App Consumer)
    type: contracted
    description: >-
      Dealers subscribe to marketplace apps individually; pricing varies by ISV. Fortellis itself
      may charge integration / certification fees passed through to the dealer's CDK contract.
    entries:
      - label: Marketplace app subscriptions
        name: marketplace_app
        type: subscription
        metric: app-dealer-month
        limit: -1
        timeFrame: month

  - id: fortellis-oem
    name: Fortellis OEM Program
    type: enterprise
    description: >-
      Vehicle manufacturers (OEMs) use Fortellis to push programs into franchised dealer networks
      and consume telemetry; commercial terms are individually negotiated.
    entries:
      - label: OEM platform agreement
        name: oem_agreement
        type: enterprise
        metric: agreement
        limit: -1
        timeFrame: year