aid: centrical
name: Centrical
description: 'Centrical (legally Biz-Effective Ltd., founded in Israel in 2013 and known as GamEffective
  until its 2019 rebrand) sells a performance-experience platform for frontline and contact-center
  employees. The product combines advanced gamification, personalized microlearning, real-time
  performance management, AI-assisted coaching, quality management and voice-of-the-employee
  surveys into a single agent-facing experience, and is used by Microsoft, Verizon Cellular Sales,
  Teleperformance, Hilton and Synchrony among others. Centrical is integration-heavy rather than
  developer-facing: it ingests KPI and activity data from CRM, POS, telephony, WFM, VoC and
  contact-center systems (including a packaged Amazon Connect / Contact Lens integration, a
  Salesforce AppExchange listing and a Microsoft Teams app) over API, SFTP and email. That data
  and integration API is documented for contracted customers only — Centrical publishes no public
  developer portal, API reference, or machine-readable contract. The API itself is demonstrably real
  and entirely gated: api.centrical.me is a live AWS API Gateway host that rejects anonymous callers,
  and Centrical''s public status page lists a "Core Api" component in its North America, Europe and
  APAC regions alongside a "Management API".'
url: https://raw.githubusercontent.com/api-evangelist/centrical/refs/heads/main/apis.yml
image: https://centrical.com/wp-content/themes/centrical-master/assets/img/favicon/apple-touch-icon.png
x-type: company
x-source: harvest:secondary-market
specificationVersion: '0.23'
created: '2026-08-09'
modified: '2026-08-10'
tags:
- Company
- Employee Engagement
- Performance Management
- Gamification
- Microlearning
- Contact Center
- Workforce Engagement Management
- Coaching
- Quality Management
- Human Resources
- SaaS
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/centrical-domain-security.yml
- type: Website
  url: https://centrical.com/
- type: Support
  url: https://support.centrical.com/hc/en-us
- type: Blog
  url: https://centrical.com/resources/?_cat=blog
- type: Pricing
  url: https://centrical.com/get-pricing/
- type: SignUp
  url: https://centrical.com/request-a-demo/
- type: TermsOfService
  url: https://centrical.com/terms-and-conditions/
- type: PrivacyPolicy
  url: https://centrical.com/privacy/
- type: GitHubOrganization
  url: https://github.com/gameffective
- type: Conformance
  url: conformance/centrical-conformance.yml
- type: Compliance
  url: conformance/centrical-conformance.yml
- type: TrustCenter
  url: security/centrical-trust-center.yml
- type: StatusPage
  url: https://centrical.statuspage.io/
- type: Lifecycle
  url: lifecycle/centrical-lifecycle.yml
- type: Plans
  url: plans/centrical-plans-pricing.yml
- type: RateLimits
  url: rate-limits/centrical-rate-limits.yml
- type: LLMsTxt
  url: llms/centrical-llms.txt
x-enrichment:
  date: '2026-08-10'
  status: minimal
  artifacts_added: 6
  pass: local-v1
x-coverage:
  state: gated
  reason: customer-only-docs
  detail: >-
    Centrical runs a real production API — api.centrical.me is a live AWS API Gateway custom domain
    that rejects every anonymous request with its own ForbiddenException, and Centrical's status page
    lists a "Core Api" component in all three regions plus a "Management API" — but not one byte of
    it is documented publicly: the integration reference sits inside the Zendesk help center, whose
    anonymous Help Center API returns 401 and whose web UI returns 403, and centrical.com's 197-page
    sitemap contains no developer, API or docs page at all.
  evidence:
  - url: https://api.centrical.me/openapi.json
    status: 403
  - url: https://support.centrical.com/api/v2/help_center/en-us/articles.json
    status: 401
  - url: https://support.centrical.com/hc/en-us
    status: 403
  - url: https://centrical.com/openapi.json
    status: 404
  - url: https://centrical.statuspage.io/api/v2/summary.json
    status: 200
  checked: '2026-08-10'