# Centrical

> Centrical (legally Biz-Effective Ltd., founded in Israel in 2013 as GamEffective and rebranded in
> 2019) sells a performance-experience platform for frontline and contact-center employees, combining
> gamification, personalized microlearning, real-time performance management, AI-assisted coaching,
> quality management and voice-of-the-employee surveys. Centrical is integration-heavy rather than
> developer-facing: it ingests KPI and activity data from CRM, POS, telephony, WFM, VoC and
> contact-center systems over API, SFTP and email.

Generated: 2026-08-10
Method: generated
Source: apis.yml + artifacts in this repository (API Evangelist profile — NOT published by Centrical)

## API surface

**An API exists and is completely gated.** Centrical publishes no public developer portal, API
reference, OpenAPI/Swagger definition, GraphQL endpoint, MCP server or A2A agent card — but two
independent public signals confirm a production API:

1. **`https://api.centrical.me`** is a live AWS API Gateway custom domain
   (`d-zs53r91md7.execute-api.us-east-1.amazonaws.com`). Every anonymous request is rejected by the
   API itself with `403 {"message":"Forbidden"}` and `x-amzn-errortype: ForbiddenException`; paths
   under `/v1/` return `{"message":"Missing Authentication Token"}`. Those are an API refusing a
   caller, not a missing host.
2. **Centrical's own status page names the API as a production component.** A "Core Api" component
   is listed in all three regional groups (North America, Europe, APAC), and the "Web Application"
   component is described by Centrical as "Front End, Admin Console and **Management API**".

The technical documentation for those interfaces is available to contracted customers only, through
the Zendesk help center at support.centrical.com, which is sign-in gated.

Probed 2026-08-10 (all misses unless noted):

- https://api.centrical.me/openapi.json — 403 (API Gateway Forbidden)
- https://api.centrical.me/swagger.json — 403
- https://api.centrical.me/graphql — 403
- https://api.centrical.me/.well-known/openid-configuration — 403
- https://api.centrical.me/.well-known/agent-card.json — 403
- https://docs.centrical.me/ — 302 to /error/notenant (this is the tenant customer app, NOT docs)
- https://powerup.centrical.me/.well-known/agent-card.json — 200 but an SPA HTML shell, rejected
- https://centrical.com/openapi.json — 404
- https://centrical.com/llms.txt — 404
- https://centrical.com/.well-known/agent-card.json — 404
- https://support.centrical.com/hc/en-us — 403 (help center web UI gated)
- https://support.centrical.com/api/v2/help_center/en-us/articles.json — 401 "Couldn't authenticate you"
- api.centrical.com, docs.centrical.com, developer.centrical.com — no DNS record

Inferred (not documented) authentication headers, read from the CORS `Access-Control-Allow-Headers`
that every Centrical app host returns: `x-api-key`, `jwt`, `authorization`, `ssoToken`, `Signature`,
plus platform headers `centri-version` and `centri-request-id`. See
`authentication/centrical-authentication.yml` — this is an observed header allowlist, not a
published contract.

## Operational surface

- [Status page](https://centrical.statuspage.io/) — a real Atlassian Statuspage, **not linked from
  centrical.com**; found by probing. Machine-readable:
  - https://centrical.statuspage.io/api/v2/summary.json
  - https://centrical.statuspage.io/api/v2/incidents.json
  - https://centrical.statuspage.io/history.rss
- Deployment regions published as component groups: North America, Europe, APAC, plus Global
  (Analytics Service, Secure Ftp Service, MS Teams BOT)
- 50 dated incidents published; recurring themes are Analytics Service outages and database
  connection failures. Most recent at probe time: 2026-07-28
- No SLA, uptime target, versioning policy, deprecation policy or public changelog

## Product

- [Platform overview](https://centrical.com/platform/)
- [Gamification](https://centrical.com/platform/gamification/)
- [Microlearning](https://centrical.com/platform/microlearning/)
- [Performance management](https://centrical.com/platform/performance-management/)
- [Coaching](https://centrical.com/platform/coaching/)
- [Quality management](https://centrical.com/platform/quality-management/)
- [Voice of the employee](https://centrical.com/platform/voice-of-the-employee/)
- [MegAI](https://centrical.com/platform/megai/)

## Integrations

- [Partner ecosystem](https://centrical.com/partner-ecosystem/)
- [AWS / Amazon Connect + Contact Lens integration](https://centrical.com/aws-partner/)
- [Centrical Connector for Amazon Connect on AWS Marketplace](https://aws.amazon.com/marketplace/pp/prodview-r2rpehyukrkom)
- [Centrical for Salesforce on AppExchange](https://appexchange.salesforce.com/appxListingDetail?listingId=a0N30000000qFpyEAE)
- [Microsoft Teams gamification](https://centrical.com/solutions/solutions-by-use-case-2/microsoft-teams-gamification/)
- [SuccessFactors gamification](https://centrical.com/solutions/solutions-by-use-case-2/successfactors-gamification/)

## Pricing

- [Get pricing](https://centrical.com/get-pricing/) — contact-sales form, no tiers or prices
- The only publicly posted Centrical price is the AWS Marketplace listing: **Standard Plan,
  "Centrical Platform - 300 users/year", $74,500.00 USD, 12-month contract**, SaaS delivery,
  no refunds. No free tier, trial, self-serve signup or developer plan.

## Security and compliance

- [Enterprise-level security](https://centrical.com/enterprise-level-security/) — ISO/IEC 27001,
  ISO/IEC 27701, SOC 2 Type II (audited by Ernst & Young, report on request only), GDPR, Cloud
  Security Alliance STAR registry
- [GDPR](https://centrical.com/gdpr-compliant/) — states all user data for EU customers is stored and
  processed on EU-hosted servers only
- [CCPA](https://centrical.com/ccpa/)
- Security/privacy contact: privacy@centrical.com
- No published vulnerability disclosure policy, bug bounty, security.txt or hosted trust center
- centrical.com HSTS max-age is 300s; api.centrical.me sends no HSTS. Neither domain has DNSSEC or CAA

## Company

- [Website](https://centrical.com/)
- [About](https://centrical.com/about-us/)
- [Support portal](https://support.centrical.com/hc/en-us) — sign-in required
- [Blog](https://centrical.com/resources/?_cat=blog)
- [Request a demo](https://centrical.com/request-a-demo/)
- [Terms and conditions](https://centrical.com/terms-and-conditions/)
- [Privacy policy](https://centrical.com/privacy/)
- [GitHub organization](https://github.com/gameffective) — 6 public repos, all internal tooling or
  forks, newest pushed 2023, no client SDK or API artifact. The `github.com/centrical` org exists but
  has 0 public repos

## Optional

- No first-party client libraries on npm, PyPI, RubyGems, NuGet, Packagist or Maven Central
  (searched under both "centrical" and "gameffective")
- No public Postman workspace or collection
- No rate limits, quotas or throttling policy published anywhere