generated: '2026-09-19'
method: searched
source: https://chainaware.ai/learn/growth-tech/web3-user-analytics.html
docs:
- https://chainaware.ai/learn/growth-tech/index.html
- https://chainaware.ai/learn/growth-tech/growth-agents.html
- https://chainaware.ai/blog/use-chainaware-as-business/
summary: >-
  ChainAware ships one client-side component family: a JavaScript pixel delivered as a Google Tag Manager tag
  ("ChainAware Pixel" / "Growth Agents via GTM"). Added to a dApp's GTM container and triggered on the
  wallet-connect event, it profiles the connecting wallet server-side and pushes the wallet segment,
  experience level, fraud score, intent scores and behavioural profile into the page's dataLayer, where
  existing GTM tags personalise copy, CTAs, routing and ad suppression. Setup is documented as "no backend
  engineering", "under 30 minutes". The tag snippet / loader URL itself is not printed on the public docs
  page (it is obtained inside the business account), so loader_url is null.
families:
- id: chainaware-pixel-gtm
  name: ChainAware Pixel (Google Tag Manager tag)
  kind: analytics-and-personalisation pixel
  loader: Google Tag Manager custom tag
  loader_url: null
  trigger: wallet-connect event
  outputs_to: 'window.dataLayer — wallet segment, experience level, fraud score, intent scores, behavioural profile'
  used_for: [Web3 User Analytics dashboard, Growth Agents on-connect personalisation, 1:1 wallet targeting]
  setup_steps:
  - "Add ChainAware's GTM tag to your container"
  - Set the trigger to your wallet connect event
  - ChainAware returns wallet segment, experience level, fraud score, and behavioural profile to the dataLayer
  - Use dataLayer variables in any existing GTM tag — personalise copy, fire different pixels, suppress certain users from ads
  case_study: SmartCredit.io — integrated via GTM in under 30 minutes; 8x engagement, 2x primary conversions over six months (provider-reported)
  docs: https://chainaware.ai/learn/growth-tech/web3-user-analytics.html
  privacy_note: 'Privacy policy §4 covers "Personalization Tracking" and a cookie consent banner; the pixel processes wallet addresses, which the policy treats as personal data where linkable to an individual.'
not_components:
- {name: Telegram Mini App, url: 'https://chainaware.ai/telegram', note: an end-user app inside Telegram, not an embeddable component}
- {name: Web3 User Analytics dashboard, note: a hosted dashboard for business accounts, not embeddable; recorded as the consumer of the pixel above}