specification: FinOps Framework
specificationVersion: '1.0'
schema: https://www.finops.org/framework/
provider: Churnkey
providerId: churnkey
created: '2026-07-10'
modified: '2026-07-10'
reconciled: false
tags:
- Churn Prevention
- Retention
- Failed Payment Recovery
- Subscriptions
- FinOps
- Cost Management
- FOCUS
description: >-
  FinOps view of Churnkey spend. Churnkey is billed as a monthly SaaS
  subscription scaled to a customer's churn volume (Starter publicly listed at
  $250/month billed yearly; Core, Intelligence, and Enterprise custom-priced),
  not as a metered per-API-call service. The APIs, webhooks, React SDK, and MCP
  server carry no separate usage fee. The economic value case is retention:
  saved subscriptions from Cancel Flows and recovered involuntary churn from
  Failed Payment Recovery are weighed against the fixed subscription cost. Some
  third-party analyses describe revenue-share-style pricing on recovered
  revenue; that is not reflected on the reviewed pricing page and is left
  unreconciled here.
notes: >-
  Per-tier prices above Starter are custom; verify current subscription cost and
  any revenue-share terms with Churnkey. The dominant cost driver is the
  subscription tier tied to churn volume, offset against saved and recovered
  revenue, rather than API call volume.
sources:
- https://churnkey.co/pricing
- https://churnkey.co/
- https://docs.churnkey.co/
- https://focus.finops.org/focus-specification/v1-3/
alignedWith:
  framework: FinOps Foundation Framework
  frameworkUrl: https://www.finops.org/framework/
  dataSpec: FOCUS
  dataSpecVersion: '1.3'
  dataSpecUrl: https://focus.finops.org/focus-specification/v1-3/
publisherName: Churnkey
serviceCategory: Retention and Subscription Management
billingModel:
  pricingCategory: Subscription-Based
  billingFrequency: Monthly
  billingCurrency: USD
  chargeCategories:
  - Purchase
  - Usage
  - Adjustment
focusColumns:
  ServiceName: Churnkey
  ServiceCategory: Retention and Subscription Management
  ProviderName: Churnkey
  PublisherName: Churnkey
  InvoiceIssuerName: Churnkey
  BillingCurrency: USD
  ChargeCategory: Purchase
  PricingCategory: Subscription-Based
meters:
- name: subscription_tier
  description: Monthly Churnkey subscription tier, scaled to the account's churn volume.
  unit: months
  aggregation: sum
  dimensions:
  - account
  - plan
- name: churn_volume
  description: Monthly churn volume that determines the appropriate subscription tier.
  unit: usd
  aggregation: sum
  dimensions:
  - account
- name: saved_revenue
  description: Subscription revenue saved by Cancel Flow offers (pause, discount, plan change) - value recovered, not a charge.
  unit: usd
  aggregation: sum
  dimensions:
  - account
  - offerType
- name: recovered_revenue
  description: Involuntary churn recovered by Failed Payment Recovery (dunning) - value recovered, not a charge.
  unit: usd
  aggregation: sum
  dimensions:
  - account
principles:
- name: Visibility
  description: Track the monthly subscription cost against Cancel Flow saved revenue and dunning recovered revenue from the Data API sessions and metrics.
- name: Allocation
  description: Attribute saved and recovered revenue to plans, segments, and offer types to see where retention spend pays off.
- name: Optimization
  description: Tune Cancel Flow offers and retry logic to maximize save/recovery rate per subscription dollar; right-size the tier to actual churn volume.
- name: Accountability
  description: Assign an owner for retention outcomes; review saved/recovered revenue versus the subscription cost each billing cycle.
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com