aid: circana url: https://raw.githubusercontent.com/api-evangelist/circana/refs/heads/main/apis.yml name: Circana tags: - Analytics - Consumer Data - Market Research - Retail - CPG - Point Of Sale - Consumer Insights - Business Intelligence type: Index image: https://kinlane-productions.s3.amazonaws.com/apis-json/apis-json-logo.jpg access: 3rd-Party created: '2024-01-01' modified: '2026-05-19' position: Consumer description: Circana (formerly IRI and The NPD Group) is the leading advisor on the complexity of consumer behavior, providing data-driven insights, analytics, and technology solutions that help almost 7,000 brands and retailers understand and predict consumer purchasing patterns across retail, CPG, beauty, foodservice, healthcare, and technology sectors covering $4T+ in global consumer spending across 26 industries. apis: - aid: circana:unify-plus-api name: Circana Unify+ API tags: - Business Intelligence - Data Visualization - Analytics - Reporting humanURL: https://www.circana.com/solutions/unify-plus description: Unify+ is Circana's business intelligence platform that provides access to data visualization, analytics, and reporting capabilities with conversational AI for automated analysis and insights. properties: - type: Documentation url: https://www.circana.com/solutions/unify-plus - aid: circana:liquid-data-api name: Circana Liquid Data API tags: - Data Platform - Analytics - Cloud - Data Integration humanURL: https://www.circana.com/company/technology description: Liquid Data is Circana's cross-industry technology platform providing advanced analytics, data integration, and AI-powered insights deployable across Azure, AWS, Google Cloud, and Oracle Cloud environments. properties: - type: Documentation url: https://www.circana.com/company/technology - type: OpenAPI url: openapi/circana-liquid-data.yaml - type: JSONSchema url: json-schema/liquid-data-pos-record-schema.json title: POS Record Schema - type: JSONSchema url: json-schema/liquid-data-market-share-record-schema.json title: Market Share Record Schema - type: JSONSchema url: json-schema/liquid-data-consumer-purchase-record-schema.json title: Consumer Purchase Record Schema - type: JSONSchema url: json-schema/liquid-data-consumer-segment-schema.json title: Consumer Segment Schema - type: JSONSchema url: json-schema/liquid-data-category-detail-schema.json title: Category Detail Schema - type: JSONSchema url: json-schema/liquid-data-brand-detail-schema.json title: Brand Detail Schema - type: JSONSchema url: json-schema/liquid-data-retailer-summary-schema.json title: Retailer Summary Schema - type: JSONSchema url: json-schema/liquid-data-report-detail-schema.json title: Report Detail Schema - type: JSONSchema url: json-schema/liquid-data-export-detail-schema.json title: Export Detail Schema - type: JSONLD url: json-ld/circana-liquid-data-context.jsonld - type: NaftikoCapability url: capabilities/liquid-data-brands.yaml - type: NaftikoCapability url: capabilities/liquid-data-categories.yaml - type: NaftikoCapability url: capabilities/liquid-data-consumer-panel.yaml - type: NaftikoCapability url: capabilities/liquid-data-exports.yaml - type: NaftikoCapability url: capabilities/liquid-data-market-data.yaml - type: NaftikoCapability url: capabilities/liquid-data-reports.yaml - type: NaftikoCapability url: capabilities/liquid-data-retailers.yaml - aid: circana:liquid-data-go-api name: Circana Liquid Data Go API tags: - Market Intelligence - CPG - Analytics - Emerging Brands humanURL: https://www.circana.com/solutions/liquid-data-go description: Liquid Data Go is a turnkey insights solution delivering affordable, actionable market, retailer, and consumer intelligence for emerging and mid-market CPG and general merchandise brands with 15% more market measurement coverage. properties: - type: Documentation url: https://www.circana.com/solutions/liquid-data-go - aid: circana:intelligence-suite-api name: Circana Intelligence Suite API tags: - Data Integration - Automation - Data Harmonization - Cloud humanURL: https://www.circana.com/solutions/intelligence-suite description: Intelligence Suite helps integrate, harmonize, and automate data workflows with hundreds of pre-built connectors for Azure, Snowflake, AWS, Google BigQuery, and Databricks, enabling real-time automation and insights. properties: - type: Documentation url: https://www.circana.com/solutions/intelligence-suite - aid: circana:complete-market-api name: Circana Complete Market API tags: - Point Of Sale - Market Measurement - Retail Analytics humanURL: https://www.circana.com/solutions/complete-market description: Complete Market provides robust POS measurement for in-store and online sales with fulfillment type breaks and UPC details across CPG categories. properties: - type: Documentation url: https://www.circana.com/solutions/complete-market - aid: circana:complete-consumer-api name: Circana Complete Consumer API tags: - Consumer Panel - Shopper Insights - Purchase Data humanURL: https://www.circana.com/solutions/complete-consumer description: Complete Consumer combines verified purchase data, survey insights, and advanced shopper panels to provide a 360-degree view of how, where, and why consumers shop across channels. properties: - type: Documentation url: https://www.circana.com/solutions/complete-consumer - aid: circana:complete-beauty-api name: Circana Complete Beauty API tags: - Beauty - Market Data - Prestige - Mass Market humanURL: https://www.circana.com/solutions/complete-beauty description: Complete Beauty offers a holistic view of the beauty industry combining mass and prestige POS data for manufacturers and retailers to track emerging shifts in consumer preferences and category performance. properties: - type: Documentation url: https://www.circana.com/solutions/complete-beauty - aid: circana:complete-food-beverage-api name: Circana Complete Food and Beverage API tags: - Food - Beverage - Foodservice - CPG humanURL: https://www.circana.com/solutions/complete-food-and-beverage description: Complete Food and Beverage unites retail, CPG, foodservice, and consumption data to deliver a complete understanding of U.S. food and beverage consumption patterns. properties: - type: Documentation url: https://www.circana.com/solutions/complete-food-and-beverage - aid: circana:liquid-data-collaborate-api name: Circana Liquid Data Collaborate API tags: - Data Collaboration - Retail Analytics - AI humanURL: https://www.circana.com/solutions/liquid-data-collaborate description: Liquid Data Collaborate provides AI-powered retail data analysis capabilities for brands, manufacturers, and retailers enabling collaborative insights and data-driven decision making. properties: - type: Documentation url: https://www.circana.com/solutions/liquid-data-collaborate - aid: circana:liquid-data-engage-api name: Circana Liquid Data Engage API tags: - Retail Strategy - Customer Analytics - Data Precision humanURL: https://www.circana.com/solutions/liquid-data-engage description: Liquid Data Engage propels retailers into a new era of decision-making with precise, customer-centric data for developing retail strategies. properties: - type: Documentation url: https://www.circana.com/solutions/liquid-data-engage - aid: circana:liquid-activation-api name: Circana Liquid Activation API tags: - Audience Activation - Marketing - Advertising humanURL: https://www.circana.com/solutions/liquid-activation description: Liquid Activation enables marketers to build and activate purchase-based audiences in minutes using deterministic data, integrating with publishers, media platforms, and marketing technologies. properties: - type: Documentation url: https://www.circana.com/solutions/liquid-activation - aid: circana:price-promotion-api name: Circana Price and Promotion API tags: - Pricing - Promotion - Trade Optimization - Forecasting humanURL: https://www.circana.com/solutions/price-and-promotion description: Price and Promotion solutions combine AI models and granular store-level data to optimize pricing strategies, quantify elasticity, and improve promotional efficiency delivering 5% average sales growth. properties: - type: Documentation url: https://www.circana.com/solutions/price-and-promotion - aid: circana:retail-media-api name: Circana Retail Media API tags: - Retail Media - Advertising - ROAS - Media Analytics humanURL: https://www.circana.com/solutions/retail-media description: Retail Media connects shopper analytics to activation, linking marketing to retail sales for longitudinal insights and improved ROAS with AI-driven media channel performance assessment. properties: - type: Documentation url: https://www.circana.com/solutions/retail-media - aid: circana:complete-why-api name: Circana Complete Why Analytics API tags: - AI Analytics - Sales Performance - Diagnostics humanURL: https://www.circana.com/solutions/complete-why description: Complete Why delivers fast AI-powered insights so teams know what is working, what is not, and where to act next before opportunities disappear. properties: - type: Documentation url: https://www.circana.com/solutions/complete-why common: - type: Portal url: https://www.circana.com - type: Documentation url: https://www.circana.com/solutions - type: Blog url: https://www.circana.com/intelligence/press-releases - type: Customers url: https://www.circana.com/case-studies - type: TermsOfService url: https://www.circana.com/terms-and-conditions - type: PrivacyPolicy url: https://www.circana.com/the-circana-group-global-privacy-policy-and-notice - type: LinkedIn url: https://www.linkedin.com/company/wearecircana - type: Contact url: https://www.circana.com/contact - type: Resources url: https://www.circana.com/intelligence - type: Partners url: https://www.circana.com/company/partners - type: Training url: https://www.circana.com/industry-experts - type: Pricing url: https://www.circana.com/solutions - type: SpectralRules url: rules/circana-spectral-rules.yml - type: Vocabulary url: vocabulary/circana-vocabulary.yaml - type: Features data: - name: Liquid Data Platform description: Cross-industry data and advanced analytics platform deployable across Azure, AWS, Google Cloud, and Oracle Cloud environments. - name: Liquid AI description: Next-generation intelligence platform leveraging generative AI to accelerate decision-making and shift focus from hindsight to foresight. - name: Conversational AI description: AI embedded into Unify+ allowing teams to automate routine analysis and reduce time to insight. - name: Complete Market Measurement description: Robust POS measurement for in-store and online sales with fulfillment type breaks and UPC details. - name: Consumer Panel Data description: 360-degree view of U.S. buyers tracking purchases across channels with POS-aligned panel insights. - name: Intelligence Suite Connectors description: Hundreds of pre-built connectors for Azure, Snowflake, AWS, Google BigQuery, and Databricks integration. - name: Purchase-Based Audiences description: Build and activate audiences using deterministic purchase data for precision marketing. - name: Price Elasticity Modeling description: AI models with granular store-level data to quantify price elasticity and promotional efficiency. - name: Cross-Industry Coverage description: Coverage of $4T+ in global consumer spending across 26 industries in 23 countries. - name: Predictive Market Structure description: Industry-only predictive market structure based on actual shopper behavior for new product forecasts within 10% accuracy. - type: UseCases data: - name: Market Share Tracking description: Track brand and category performance across retail channels with POS and panel data to understand competitive positioning. - name: New Product Innovation description: Validate new product concepts with custom simulations and predictive market structure analysis to prioritize winning ideas. - name: Pricing Optimization description: Optimize pricing strategies using AI-driven elasticity models and store-level data to maximize revenue and margin. - name: Promotional Planning description: Plan and evaluate trade promotions with quantified ROI metrics and scenario modeling for smarter promotional spending. - name: Consumer Segmentation description: Segment consumers by behavior, demographics, and purchase patterns to tailor marketing and product strategies. - name: Retail Media Measurement description: Measure retail media campaign performance linking advertising spend to actual sales outcomes for improved ROAS. - name: Assortment Optimization description: Optimize product mix by category, store, and geography to improve shelf efficiency and drive sales growth. - name: Supply Chain Visibility description: Monitor near-real-time cross-retailer inventory and distribution data to spot risks and gaps early. - name: Audience Activation description: Build purchase-based audience segments and activate them across publishers and media platforms in minutes. - name: Foodservice Intelligence description: Unite retail, CPG, foodservice, and consumption data for a complete picture of food and beverage market dynamics. - type: Integrations data: - name: Snowflake description: Access Circana POS and panel data directly within Snowflake Data Cloud for seamless data sharing and collaboration. - name: Microsoft Azure description: Deploy Liquid Data platform on Azure for cloud-native data integration and analytics workflows. - name: Amazon Web Services description: Deploy Liquid Data platform on AWS for scalable cloud analytics and data processing. - name: Google BigQuery description: Connect Circana data to Google BigQuery for large-scale analytics and machine learning workloads. - name: Databricks description: Integrate Circana data with Databricks for advanced analytics, data engineering, and AI model training. - name: LiveRamp description: Collaborate on RampIDs with Circana purchase data in Snowflake for privacy-safe audience targeting. - name: Oracle Cloud description: Deploy Liquid Data platform on Oracle Cloud for enterprise-grade data processing and analytics. - name: Google Cloud Platform description: Deploy Liquid Data platform on GCP for cloud-based analytics and data integration. - type: LLMsTxt url: https://circana.com/llms.txt maintainers: - FN: Kin Lane email: kin@apievangelist.com specificationVersion: '0.19'