{
  "$id": "https://raw.githubusercontent.com/api-evangelist/clear-channel-outdoor/main/json-structure/clear-channel-outdoor-pdooh-supply-chain-structure.json",
  "title": "pDOOH Supply Chain Structure",
  "description": "Structural map of the programmatic Digital-Out-of-Home supply chain as it touches Clear Channel Outdoor: buyers transact through DSPs, which connect to SSPs/exchanges that expose CCO inventory; measurement and audience data partners attach throughout.",
  "version": "0.1.0",
  "structure": {
    "publisher": {
      "kind": "object",
      "description": "The OOH media owner and inventory operator.",
      "fields": {
        "name": "string",
        "ticker": "string",
        "inventory": "[InventoryCategory]",
        "audienceDataSuite": "AudienceDataSuite"
      }
    },
    "InventoryCategory": {
      "kind": "enum",
      "values": ["Billboard", "StreetFurniture", "Transit", "Airport", "Mall", "Spectacular"]
    },
    "Display": {
      "kind": "object",
      "description": "An addressable digital screen or static face within the publisher's inventory.",
      "fields": {
        "id": "string",
        "venueType": "string",
        "venueTypeTax": "integer",
        "geo": "GeoCoordinates",
        "screen": "Screen",
        "transactionTypes": "[TransactionType]"
      }
    },
    "Screen": {
      "kind": "object",
      "fields": {
        "physicalWidth": "number",
        "physicalHeight": "number",
        "resolutionWidth": "integer",
        "resolutionHeight": "integer",
        "fixedScreenSize": "boolean"
      }
    },
    "TransactionType": {
      "kind": "enum",
      "values": ["Guaranteed", "NonGuaranteed", "ProgrammaticGuaranteed", "PrivateMarketplace", "OpenExchange"]
    },
    "DSPPartner": {
      "kind": "object",
      "description": "Demand-side platform integration through which advertisers buy CCO inventory.",
      "fields": {
        "name": "string",
        "biddingProtocol": "string",
        "transactionTypes": "[TransactionType]",
        "geographicCoverage": "[CountryCode]"
      }
    },
    "MeasurementProvider": {
      "kind": "object",
      "fields": {
        "name": "string",
        "method": "string"
      }
    },
    "Order": {
      "kind": "object",
      "description": "Direct (non-RTB) order modeled per IAB OpenDirect-OOH.",
      "fields": {
        "Id": "string",
        "AccountId": "string",
        "AdvertiserBrandId": "string",
        "Budget": "number",
        "Currency": "string",
        "OrderStatus": "OrderStatus",
        "StartDate": "datetime",
        "EndDate": "datetime",
        "Lines": "[Line]"
      }
    },
    "OrderStatus": {
      "kind": "enum",
      "values": ["PENDING", "APPROVED", "REJECTED"]
    },
    "Line": {
      "kind": "object",
      "description": "Single line item within an Order targeting a specific Product/Display set.",
      "fields": {
        "Id": "string",
        "OrderId": "string",
        "ProductId": "string",
        "Quantity": "integer",
        "StartDate": "datetime",
        "EndDate": "datetime",
        "Cost": "number"
      }
    },
    "Product": {
      "kind": "object",
      "description": "Bookable inventory product (placement, run-of-network, package).",
      "fields": {
        "Id": "string",
        "Name": "string",
        "DeliveryType": "string",
        "AdFormatTypes": "[string]",
        "BasePrice": "number",
        "Currency": "string"
      }
    },
    "AudienceDataSuite": {
      "kind": "object",
      "fields": {
        "name": "string",
        "url": "string",
        "method": "string"
      }
    }
  },
  "relationships": [
    { "from": "Order", "to": "Line", "kind": "contains" },
    { "from": "Line", "to": "Product", "kind": "references" },
    { "from": "Product", "to": "Display", "kind": "represents" },
    { "from": "DSPPartner", "to": "Display", "kind": "transactsAgainst" },
    { "from": "MeasurementProvider", "to": "Display", "kind": "measures" }
  ]
}