specification: API Commons Plans
specificationVersion: '0.1'
schema: https://raw.githubusercontent.com/api-evangelist/interface-research/main/schema/api-commons.yml#/$defs/Plans
provider: CleverTap
providerId: clevertap
generated: '2026-08-13'
method: searched
source: https://clevertap.com/pricing/
created: '2026-05-04'
modified: '2026-08-13'
tags:
  - Audiences
  - Customer Engagement
  - Customer Retention
  - Marketing Automation
  - Mobile Engagement
  - Push Notifications
  - User Behavior
description: >-
  CleverTap's published plans, read from its own pricing page on 2026-08-13.
  This file REPLACES a 2026-05-04 bulk-sweep scaffold whose tiers, quotas and
  request prices were invented placeholders and did not correspond to anything
  CleverTap publishes. Pricing is packaged per MAU (monthly active users), not
  per API request — CleverTap does not meter or price the API separately, and
  publishes no per-request quota or overage rate at any tier. Only the entry
  tier carries a list price; the two upper tiers are contact-sales.
pricing_model:
  unit: MAU
  unit_label: Monthly Active Users
  billing_period: month
  api_metered_separately: false
  note: >-
    API access is included with the platform subscription. No plan on the pricing
    page attaches an API call quota, an API overage rate, or a per-endpoint
    entitlement.
currency_note: >-
  The pricing page localizes by visitor location. Observed from a US network path
  it rendered INR list prices; the self-serve checkout link on clevertap.com
  carries both an INR and a USD variant of the same ESSENTIAL / 5,000 MAU plan,
  so a USD list price exists but is not stated on the page as fetched. Prices
  below are recorded in the currency they were observed in.
promotion:
  name: Mid-Year Sale 2026
  discount: 90% off CleverTap Essentials for 6 months
  observed: '2026-08-13'
trial:
  available: true
  length_days: 30
  note: 'Pricing page states: "Billing will start post 30-day trial."'
plan_count: 3
plans:
  - id: clevertap-essentials
    name: Essentials
    type: paid
    description: >-
      Entry self-serve tier — "Start with the basics of engagement to foster
      meaningful customer interactions." Includes omnichannel campaign
      orchestration, behavioral segmentation, and experimentation.
    self_serve: true
    price: '6000'
    promotional_price: '600'
    currency: INR
    billing_period: month
    price_note: >-
      List ₹6,000/month, shown as ₹600/month under the Mid-Year Sale 2026 90%
      discount. Taxes apply; add-ons excluded. The price shown corresponds to the
      lowest MAU band.
    signup: https://eu1.dashboard.clevertap.com/self-serve.html
    quota:
      metric: MAU
      bands:
        - Up to 5,000 MAU
        - Up to 20,000 MAU
        - Up to 40,000 MAU
        - Up to 60,000 MAU
        - Up to 80,000 MAU
        - Up to 100,000 MAU
        - 100,000+ MAU
      note: >-
        MAU band is selected at checkout and drives the price. CleverTap does not
        publish the per-band price ladder on the pricing page; only the entry
        band's price is displayed.
    elements:
      - name: Craft Omni-Channel Experiences
      - name: Curate your Audience
      - name: Experiment, Measure and Optimize
      - name: Behavioral Analytics (funnels, cohorts, events, trends, session analytics)
      - name: Push Notifications
      - name: In-App Messages
      - name: App Inbox
      - name: Web Push / Web Pop-up / Web Native Display
      - name: Email
      - name: SMS Connect
      - name: Webhooks
      - name: Journeys
      - name: IntelliNODE
  - id: clevertap-advanced
    name: Advanced
    type: enterprise
    description: >-
      "Deliver rich contextualization at every step of your customer's journey
      with dynamic inputs and triggers." Everything in Essentials plus
      hyper-personalization, automated segmentation, advanced analytics (pivots,
      flows), and premium engagement channels.
    self_serve: false
    price: contact-sales
    currency: null
    billing_period: month
    price_note: 'Pricing page shows "Let''s Talk" / "Get a Demo" — no list price published.'
    elements:
      - name: Everything in Essentials
      - name: Win with Hyper-Personalization
      - name: Automate Segmentation
      - name: Run Advanced Analytics
      - name: Use Premium Engagement Channels
      - name: Scalable, Interoperable Platform Integrations
  - id: clevertap-cutting-edge
    name: Cutting Edge
    type: enterprise
    description: >-
      "Automate intelligent customer interactions by using Next-Gen tools of
      driving engagement, powered by CleverAI." Everything in Advanced plus
      AI-driven journey orchestration, predictive segmentation, and real-time
      product recommendations.
    self_serve: false
    price: contact-sales
    currency: null
    billing_period: month
    price_note: 'Pricing page shows "Let''s Talk" / "Get a Demo" — no list price published.'
    elements:
      - name: Everything in Advanced
      - name: Add Intelligence to your Campaigns (IntelliNODE)
      - name: Predictive Segmentation
      - name: Real-time Product Recommendations
      - name: Simplify Execution (content library, collaboration tools)
add_ons:
  note: >-
    Priced separately; the pricing page names them but publishes no prices.
  items:
    - Advanced E-mail
    - WhatsApp
    - Message Archiving
    - Product Experiences
    - Reminders
    - Visual Editor
    - Promos
    - RCS
    - Pivots
    - Flows
    - Advanced cohorts with retention modes
    - Aggregated Event Properties
    - Composite Events
    - Segment Comparison
    - Functions and Formulas
    - Event Comparison
    - App Native Display
    - Google Ads
    - Facebook Audiences
    - TikTok
x-evidence:
  fetched: '2026-08-13'
  url: https://clevertap.com/pricing/
  http_status: 200
maintainers:
  - FN: Kin Lane
    email: kinlane@gmail.com