generated: '2026-08-12'
method: probed
source: https://player.clicktivatedstudio.com/watch + clicktivated.com homepage embed markup
description: >-
  Clicktivated's only consumer-facing technical surface is an embeddable interactive
  video player, distributed as an iframe rather than as a package. There is no SDK, no
  loader library, and no published embed documentation — the integration contract below
  was read from Clicktivated's own site markup and from the first-party player bundle it
  loads.

component_count: 1

families:
- name: Interactive Video Player
  kind: hosted-embed
  description: >-
    A hosted, whitelabelled Next.js player that overlays clickable "bookmarks" (item and
    place hotspots) on an existing video. Distributed as an iframe; the host page needs
    no script, no key, and no backend integration.
  components:
  - name: Clicktivated Player (watch)
    type: iframe
    embed_url: https://player.clicktivatedstudio.com/watch
    parameters:
    - name: v
      required: true
      in: query
      description: >-
        Opaque 10-hex-character video hash identifying the activated video, e.g.
        707975ec4b. Issued by Clicktivated; no public endpoint mints or lists them.
    - name: type
      required: false
      in: query
      values:
      - vast
      description: >-
        Switches the player into VAST ad-serving mode, which plays a progressive MP4
        source instead of HLS and enables the VPAID creative bridge.
    - name: vast
      required: false
      in: query
      description: >-
        Presence of this parameter alone also selects VAST mode; equivalently a URL path
        containing /vast/.
    observed_markup: '<iframe src="https://player.clicktivatedstudio.com/watch?v=707975ec4b" loading="lazy" frameborder="0" allowfullscreen scrolling="no" width="100%" height="100%">'
    observed_on: https://clicktivated.com/
    probes:
    - url: https://player.clicktivatedstudio.com/watch?v=707975ec4b
      status: 200
    - url: https://player.clicktivatedstudio.com/watch?v=707975ec4b&type=vast
      status: 200
    - url: https://player.clicktivatedstudio.com/embed
      status: 404
    - url: https://player.clicktivatedstudio.com/vast/
      status: 404

distribution:
  registry: none
  packaged: false
  version: null
  version_note: >-
    The embed is an unpinned iframe against a rolling Next.js deployment. There is no
    package, no CDN-pinned build, and no version identifier a consumer can reference —
    an integrator cannot tell which player version their page is serving, and neither
    can we.
  staging_host: stage-player.clicktivatedstudio.com
  staging_note: >-
    A staging twin is referenced from a data-src attribute in clicktivated.com's own
    markup. It is Clicktivated's internal staging environment, not a published customer
    sandbox.

runtime_dependencies:
  note: Third-party services the shipped player loads, read from the first-party bundle.
  services:
  - name: Mux
    role: HLS video delivery (stream.mux.com) and Mux Data playback analytics
  - name: hls.js
    role: HLS playback where native HLS is unavailable
  - name: Datadog RUM
    role: browser real-user monitoring, service name prod-cvi-player
  - name: Cloudflare Stream
    role: marketing-site video on clicktivated.com (embed.cloudflarestream.com)

standards:
- id: vast
  name: IAB VAST
  supported: true
  evidence: >-
    The player detects a "vast" query parameter, a type=vast value, or a /vast/ path
    segment and switches to a VAST playback path.
- id: vpaid
  name: IAB VPAID 2.0
  supported: true
  evidence: >-
    The bundle implements the VPAID creative message bridge with the canonical event
    names Creative:clickThru, Creative:expandNonlinear, Creative:collapseNonlinear,
    Creative:requestPlay, Creative:requestPause, Creative:requestStop,
    Creative:requestSkip, Creative:requestResize, Creative:requestFullScreen,
    Creative:requestExitFullScreen, Creative:requestChangeVolume,
    Creative:requestChangeAdDuration, Creative:requestNavigation,
    Creative:getMediaState, Creative:reportTracking, Creative:log, Creative:fatalError.
- id: viewability
  name: Viewability impression classification
  supported: true
  evidence: >-
    The player classifies impressions as VIEWABLE_IMPRESSION, NOT_VIEWABLE_IMPRESSION or
    VIEW_UNDETERMINED_IMPRESSION, matching the IAB/OM viewability vocabulary.

player_telemetry:
  note: >-
    The player reports interaction events to Clicktivated's own analytics ingest. This is
    first-party client telemetry, NOT a customer-facing webhook or event API — there is
    no subscription, no delivery to a customer endpoint, and no published schema. It is
    recorded here because it is the only enumerable event vocabulary Clicktivated ships.
  ingest:
    url: https://api.clicktivatedstudio.com/analytics
    method: GET
    transport: navigator.sendBeacon, falling back to fetch with keepalive
    encoding: flat URLSearchParams query string
    probe_status: 403
    probe_note: An anonymous probe of the ingest path is answered by a Cloudflare managed challenge.
  parameters_observed:
  - eventType
  - videoId
  - videoTime
  - sessionId
  - playerReferrer
  - inViewport
  - language
  - vast
  - clickedBookmarkId
  - clickedCTABookmarkId
  event_types:
  - VIDEO_LOAD
  - FIRST_PLAY
  - VIDEO_COMPLETED
  - SHAPE_CLICK
  - NO_SHAPE_CLICK
  - BOOKMARK_CLICK
  - END_CAROUSEL_BOOKMARK_CLICK
  - CTA_CLICK
  - SHOW_BOOKMARKS_CLICK
  - HIDE_BOOKMARKS_CLICK
  - FULLSCREEN_CLICK
  - EXIT_FULLSCREEN_CLICK
  - ERROR

checked: '2026-08-12'