# COFE Technologies

> COFE is the agentic enterprise for the region, building the infrastructure that lets businesses run themselves. Its platform combines Agentic Commerce, an intelligent commerce engine, and Agentic Procurement, an intelligent procurement engine, alongside the COFE App, the consumer super app where the platform was first proven. COFE serves more than 1,000 enterprises across Saudi Arabia, Kuwait, and the United Arab Emirates.

Key facts:
- Two engines on one core: Agentic Commerce (the demand engine) and Agentic Procurement (the supply engine), sharing one data model, one wallet, one loyalty ledger.
- Proven by the COFE App: a live consumer super app — 4.1M downloads, 2M users, 15,000 stores, 4 countries.
- More than 1,000 enterprises across 3,000 outlets run on the platform, including Dunkin', Caribou Coffee, Pret A Manger, Subway, Barn's, FiLLi Cafe, Hilton, Marriott, Emirates, Etihad, Aramco and SABIC.
- In 2025, COFE merged with Alyasra's beverage business, one of the region's most established distribution operations; COFE is the technological arm of the combination, digitising procurement across the region.
- Founded 2018 in Kuwait as the region's first on-demand coffee commerce app. Today: Riyadh, Kuwait City and Dubai.
- Leadership: Ali Al Ebrahim (Founder & CEO), Elhusseini Shamseldin (Group CFO), Shahood Siddiqui (Group CTO). Country managers: Bashayer Al Zayed (Kuwait), Turki Alghamdi (KSA), Ali Abou Tria (Egypt).
- The Customer Growth Engine adds agentic CRM, attribution, analytics and social audience sync, run by an AI agent named Zee that proposes and a human approves.
- Industries served: Food & Beverage (COFE Cloud), food retail & grocery (Food Cloud), fitness (Allup), retail (Retail Cloud), pharmacy (Pharma Cloud), property (Prop Cloud).

## Platform
- [Platform overview](/platform): one core, two engines, agents on top of both.
- [Agentic Commerce](/agentic-commerce): ordering on every surface, regional payments and wallet, loyalty, agentic CRM, data intelligence, promotions.
- [Agentic Procurement](/agentic-procurement): the B2B operating system where supplies order themselves — catalog, quotes, orders, invoices and agent-run replenishment.
- [Customer Growth Engine](/customer-growth): engagement, attribution, analytics and social on one platform, with the Zee agent.
- [The Super App](/super-app): the consumer product that proves the platform in production every day.

## Industries
- [Industries](/industries): every vertical on the same platform; F&B is the flagship.

## F&B loyalty
- [F&B Loyalty Platform](/loyalty/food-and-beverage): COFE is the loyalty platform behind restaurants and coffee chains in Saudi Arabia, the UAE and Kuwait.
- Mechanics on one customer ledger: points, tiers, digital stamp cards, milestones, prepaid drink and bundle subscriptions, scan-and-earn from the receipt; plus gift cards, referrals and a stored-value wallet.
- Runs in the brand's own app (iOS, Android), web ordering, kiosk and mPOS — the same member balance everywhere.
- Regional by design: Arabic-first (right-to-left), KNET, STC Pay, Apple Pay, Google Pay and cards.
- Connected to an agentic CRM: segment members by tier, points, spend and behaviour; WhatsApp, push and in-app journeys against live data.
- Branded apps live on the COFE platform include Caribou Rewards, Barn's, Darat Al Qahwa, FiLLi, Kyan, Pret A Manger, French Bakery and 20 Grams.

## Company
- [About & Vision](/company/about): the story, the journey, the Alyasra merger.
- [Leadership & Team](/company/team)
- [Careers](/company/careers)
- [News](/news): announcements and milestones since 2021, including funding rounds and partnerships.
- [Contact](/company/contact) · [Request a demo](/demo)