generated: '2026-08-13' method: searched source: https://github.com/cognyai/claude-code-marketing-skills checked: '2026-08-13' publisher: Cogny AB repository: url: https://github.com/cognyai/claude-code-marketing-skills description: >- Marketing skills for Claude Code — SEO audits and implementation, ad analysis, ad optimization. Free skills need no account. $9/mo for live Search Console, Bing & LinkedIn data. default_branch: main last_pushed: '2026-06-16' stars: 90 topics: [agent-skills, ai-agents, claude-code, claude-skills, cursor, geo, growth-hacking, llm, marketing, mcp, seo, windsurf] license: null license_note: >- No LICENSE file is present in the repository as of the checked date. The skills are publicly readable and the README invites copying them, but no explicit grant is published. Recorded as an honest gap, not as permissive. summary: >- Cogny publishes 53 Agent Skills in a public GitHub repository — a first-party Agent Skill library, not skills this pipeline authored. This is the strongest agent-surface artifact Cogny ships after the MCP server itself: the skills are the packaged operating instructions that drive Cogny's ~50 MCP tools, and a meaningful subset run with no Cogny account at all. skill_count: 53 tiering: model: free-and-premium free: >- Roughly half the library runs on web search and public data with no Cogny account — the reference skills (GA4 BigQuery schema, GA4 events, GTM setup, GAQL, UTM, structured data, Core Web Vitals, Google Ads Scripts, Meta CAPI) plus the generative ones (ad copy, landing-page review, competitor analysis, lead qualification, welcome series, PMax launch kit). premium: >- The audit and monitor skills bind to live channel data through the Cogny MCP server and require the $9/mo Solo tier (Search Console, Bing, LinkedIn Ads, Google Ads, Meta Ads, GA4, GTM, HubSpot, ESPs). source: https://github.com/cognyai/claude-code-marketing-skills#readme install: one_liner: curl -sSL https://raw.githubusercontent.com/cognyai/claude-code-marketing-skills/main/install.sh | bash manual_claude_code: cp -r claude-code-marketing-skills/skills/* .claude/skills/ manual_codex: cp -r claude-code-marketing-skills/skills/* "${CODEX_HOME:-$HOME/.codex}/skills/" targets: [Claude Code, Cursor, Windsurf, Codex] mcp_wiring: file: .mcp.json.example config: '{"mcpServers":{"cogny":{"type":"http","url":"https://app.cogny.com/mcp"}}}' note: >- The repo ships an .mcp.json.example that wires the remote Cogny MCP server by URL — consistent with mcp/cogny-mcp.yml deployment.mode = remote. structure: skills_dir: skills/ pipeline_dir: skill-pipeline/ pipeline_note: >- skill-pipeline/ holds two chained audit skills (google-ads-audit, meta-ads-audit) that are staged variants of the same-named skills in skills/. related: - skills/_index.yml - skills/cogny-SKILL.md - mcp/cogny-mcp.yml - mcp/cogny-tool-crosswalk.yml - cli/cogny-cli.yml note: >- This is an INDEX of skills Cogny publishes on its own GitHub organization. The SKILL.md bodies are not vendored here — they are the provider's to version. Names and descriptions below are read verbatim from each file's frontmatter. skills: - name: ad-copy-writer path: skills/ad-copy-writer/SKILL.md description: "Generate ad copy variations for Google, Meta, and LinkedIn Ads" - name: brand-kit path: skills/brand-kit/SKILL.md description: "Build a portable brand-kit.json for the user's product — colors, typography, voice — that other skills (video, ad creative, landing page) can consume. Multiple discovery paths so it works whether the user has access to their site's source code or only a public URL or just a logo image." references: [extract-palette.sh] - name: cogny path: skills/cogny/SKILL.md description: "Run Cogny marketing analysis tasks — fetch scheduled tasks, analyze ad accounts via MCP, report findings" - name: community-pulse path: skills/community-pulse/SKILL.md description: "Weekly read on Discord community health — joins, active channels, top contributors, themes, and unanswered questions" - name: competitor-analysis path: skills/competitor-analysis/SKILL.md description: "Research competitor positioning, ads, pricing, and market gaps" - name: conversion-debug path: skills/conversion-debug/SKILL.md description: "Conversion Tracking Debugger — diagnose discrepancies across GTM, GA4, Google Ads & Meta Pixel with live API access, BigQuery validation queries, and troubleshooting flowcharts" - name: crm-icp-analysis path: skills/crm-icp-analysis/SKILL.md description: "Analyze HubSpot CRM data to build a data-driven Ideal Customer Profile from closed-won deals, contacts, and companies" - name: crm-sales-momentum path: skills/crm-sales-momentum/SKILL.md description: "Analyze HubSpot pipeline momentum — deal velocity, stage conversions, win/loss patterns, and stall detection" - name: cwv-audit path: skills/cwv-audit/SKILL.md description: "Core Web Vitals Reference — LCP, INP, CLS thresholds, root causes, optimization fixes, CrUX BigQuery queries, web-vitals library usage, and SEO impact" - name: deliverability-check path: skills/deliverability-check/SKILL.md description: "Audit a sending domain's deliverability — SPF, DKIM, DMARC, MX, BIMI, blocklists — with a prioritized fix order" - name: demand-gen-audit path: skills/demand-gen-audit/SKILL.md description: "Google Ads Demand Gen audit — audience strategy, creative format diversity, creative freshness, placements, CPA vs goal" - name: drop-off-rescue path: skills/drop-off-rescue/SKILL.md description: "Find contacts stalled at funnel stages (abandoned cart, signed-up-but-no-trial, trial-but-no-convert), draft stage-appropriate re-engagement emails, and schedule sends via your ESP — with dedupe so weekly reruns never double-send" - name: email-report path: skills/email-report/SKILL.md description: "Auto-generate the weekly or monthly email performance report in three formats — Slack update, CEO email, board-deck section — from real ESP data" - name: ga4-audit path: skills/ga4-audit/SKILL.md description: "Google Analytics 4 configuration and data-quality audit — key events, data streams, custom dimensions, attribution, retention, PII, Ads link, BigQuery export" - name: ga4-bigquery-schema path: skills/ga4-bigquery-schema/SKILL.md description: "GA4 BigQuery Export Schema Reference — complete field reference, nested structures, query patterns, and performance tips" - name: ga4-events path: skills/ga4-events/SKILL.md description: "GA4 Event Implementation Reference — complete event taxonomy, parameter lists, implementation patterns (gtag.js, GTM, Measurement Protocol), and validation techniques" - name: ga4-measurement-plan path: skills/ga4-measurement-plan/SKILL.md description: "Build a GA4 measurement plan from a site URL — event taxonomy, parameters, custom dimensions, and key events to mark as conversions" - name: ga4-monitor path: skills/ga4-monitor/SKILL.md description: "Weekly GA4 check — sessions, users, key-event conversions, revenue, channel mix — with week-over-week deltas and tracking-break alerts" - name: gaql-reference path: skills/gaql-reference/SKILL.md description: "Google Ads Query Language (GAQL) Reference — complete syntax, resource types, fields, operators, date macros, and ready-to-use query patterns" - name: google-ads-audit path: skills/google-ads-audit/SKILL.md description: "Comprehensive Google Ads account audit — campaign structure, budget pacing, conversion tracking, wasted spend — across every campaign type, ranked by estimated $ impact" - name: google-ads-monitor path: skills/google-ads-monitor/SKILL.md description: "Weekly Google Ads health check — budget pacing, spend spikes, disapproved ads, conversion-tracking breaks, CPA/ROAS swings — with week-over-week deltas" - name: google-ads-scripts path: skills/google-ads-scripts/SKILL.md description: "Google Ads Scripts Reference — JavaScript automation, AdsApp object model, selectors, GAQL queries, 10+ working script patterns, MCC parallel processing, Sheets integration" - name: gtm-audit path: skills/gtm-audit/SKILL.md description: "Google Tag Manager container audit — tag health, orphaned and paused tags, duplicate GA4 config, trigger coverage, Consent Mode, naming, workspace hygiene" - name: gtm-monitor path: skills/gtm-monitor/SKILL.md description: "Weekly GTM container check — new, edited and removed tags, unpublished draft changes, orphaned tags, workspace status — diffed week-over-week" - name: gtm-setup path: skills/gtm-setup/SKILL.md description: "GTM Event Tracking & Setup Reference — dataLayer fundamentals, trigger types, variable types, GA4 tag configuration, debug mode, and best practices" - name: gtm-tracking-plan path: skills/gtm-tracking-plan/SKILL.md description: "Turn a measurement plan into a Google Tag Manager spec — tags, triggers, variables, and copy-paste dataLayer snippets for every event" - name: landing-page-review path: skills/landing-page-review/SKILL.md description: "CRO review of a landing page with specific conversion recommendations" - name: lead-qualification path: skills/lead-qualification/SKILL.md description: "Research and qualify business leads against your ICP" - name: linkedin-ads-audit path: skills/linkedin-ads-audit/SKILL.md description: "Full LinkedIn Ads account audit — campaign structure, targeting, creative performance, spend efficiency" - name: linkedin-launch-video path: skills/linkedin-launch-video/SKILL.md description: "Produce a LinkedIn-native 1:1 (or 16:9) launch video using HyperFrames. Caption-first, sound-off, B2B register, anti-corporate-jargon. Optionally hand off to LinkedIn Ads to launch as a sponsored content campaign with ICP-aligned targeting." references: [brand-identity.md, composition-template.html] - name: linkedin-micro-campaigns path: skills/linkedin-micro-campaigns/SKILL.md description: "Create precision-targeted LinkedIn ad campaigns for specific ICP segments — translates CRM data to LinkedIn targeting" - name: meta-capi path: skills/meta-capi/SKILL.md description: "Meta Conversions API (CAPI) Setup Reference — architecture, event types, customer information hashing, deduplication, implementation examples, AEM, and testing" - name: non-commodity-content path: skills/non-commodity-content/SKILL.md description: "Interview the user for specific client stories, anecdotes, refusals, and real numbers — then turn them into non-commodity SEO content Google actually wants to rank. Kills generic listicle output at the source." - name: pmax-audit path: skills/pmax-audit/SKILL.md description: "Performance Max campaign audit — asset group strength, asset coverage, search themes, audience signals, brand exclusions, channel distribution" - name: pmax-launch-kit path: skills/pmax-launch-kit/SKILL.md description: "Build a complete Performance Max campaign from a brand URL — asset group copy, search themes, audience signals, image/video shot list, settings — ready to paste into Google Ads" - name: pre-send-qa path: skills/pre-send-qa/SKILL.md description: "Pre-flight QA for an email campaign — merge tags, broken links, spam triggers, compliance, mobile rendering — before you hit send" - name: reddit-launch-video path: skills/reddit-launch-video/SKILL.md description: "Produce a Reddit-native 1:1 or 4:5 launch video using HyperFrames. Idiomatic Reddit feel — text-first, low-polish, sound-off, subreddit-aware. Optionally hand off to Reddit Ads to launch as a promoted post targeted to specific subreddits." references: [brand-identity.md, composition-template.html] - name: revenue-audit path: skills/revenue-audit/SKILL.md description: "Audit an email marketing program for revenue leaks — missing flows, dormant high-value subscribers, under-segmentation, promo gaps, stale automations — ranked by estimated $ impact" - name: search-campaign-audit path: skills/search-campaign-audit/SKILL.md description: "Google Ads Search campaign audit — match types, quality score, negative keyword gaps, search terms, ad strength, RSA asset coverage" - name: seo-audit path: skills/seo-audit/SKILL.md description: "Full technical + content SEO analysis — uses live Search Console + Bing data when connected" - name: seo-monitor path: skills/seo-monitor/SKILL.md description: "Monitor SEO rankings, queries, and indexing via Search Console MCP" - name: shopping-campaign-audit path: skills/shopping-campaign-audit/SKILL.md description: "Google Ads Shopping / retail audit — product feed coverage, listing-group granularity, zero-impression products, bidding, top wasted spend" - name: structured-data path: skills/structured-data/SKILL.md description: "Schema.org Structured Data Reference — JSON-LD examples for every major schema type, rich results eligibility, testing tools, and implementation patterns" - name: subject-line-lab path: skills/subject-line-lab/SKILL.md description: "Mine your actual subject-line history from Klaviyo / Mailchimp / Rule / Get a Newsletter, find the patterns that work for YOUR list, and generate tuned candidates" - name: submit-to-agentlaunch path: skills/submit-to-agentlaunch/SKILL.md description: "Submit an AI agent to the agentlaunch directory and upvote agents via a public no-auth REST API" - name: tiktok-launch-video path: skills/tiktok-launch-video/SKILL.md description: "Produce a 9:16 TikTok-native launch video for a product, feature, or campaign using HyperFrames. Idiomatic TikTok pacing, burned-in captions, hook-in-1s structure. Optionally hand off to TikTok Ads to launch as a Spark/in-feed ad." references: [brand-identity.md, composition-template.html] - name: utm-builder path: skills/utm-builder/SKILL.md description: "UTM Parameter Strategy & Builder — naming conventions, GA4 channel grouping rules, auto-tagging, common mistakes, and BigQuery validation queries" - name: video-to-gif path: skills/video-to-gif/SKILL.md description: "Convert an MP4 (e.g. a HyperFrames render or a screen recording) to a high-quality GIF using FFmpeg's two-pass palette method. Picks the right preset for the target surface — Slack/DMs/Twitter/email/Reddit/GitHub — so you don't ship a 40MB GIF to a 5MB inbox." - name: website-migration-audit path: skills/website-migration-audit/SKILL.md description: "Compare a production site against a staging/redesign version — SEO parity, content integrity, missing pages, and launch readiness" - name: welcome-series path: skills/welcome-series/SKILL.md description: "Generate a full 5-email welcome series from a brand URL — subjects, preheaders, bodies, and send timing, ready to paste into any ESP" - name: winback-engine path: skills/winback-engine/SKILL.md description: "Find dormant subscribers, segment by historical value, draft personalized winback emails per tier, and identify suppression candidates" - name: google-ads-audit path: skill-pipeline/google-ads-audit/SKILL.md description: "Deep Google Ads account audit — keywords, quality scores, budget pacing, search terms" - name: meta-ads-audit path: skill-pipeline/meta-ads-audit/SKILL.md description: "Meta Ads audit — audience analysis, creative fatigue, budget pacing, lead quality"