aid: contentstack:vocabulary
name: Contentstack Headless CMS Vocabulary
description: >-
  Shared vocabulary for the Contentstack composable digital experience
  platform, capturing the core resource concepts that recur across Content
  Delivery, Content Management, Personalize, Automate, Brand Kit, Knowledge
  Vault, Generative AI, Launch, SCIM, and Analytics APIs.
namespace: https://www.contentstack.com/vocabulary#
terms:
  - term: Stack
    definition: >-
      A self-contained content repository in Contentstack. A stack scopes
      content types, entries, assets, environments, and tokens for an
      application or property.
  - term: ContentType
    definition: >-
      A schema definition for a particular kind of content (for example
      "Blog Post"), composed of fields, references, and modular blocks.
  - term: Entry
    definition: >-
      A single instance of a content type representing an addressable piece
      of editable content delivered through the Content Delivery API.
  - term: Asset
    definition: >-
      A managed file (image, video, document) stored in a stack and
      delivered via the Image Delivery API and CDN.
  - term: Environment
    definition: >-
      A named publishing target (development, staging, production) used to
      scope which entries and assets are visible to readers.
  - term: DeliveryToken
    definition: >-
      A read-only credential associated with an environment used by the
      Content Delivery API to fetch published content.
  - term: ManagementToken
    definition: >-
      A stack-scoped credential used by the Content Management API to
      perform CRUD operations.
  - term: Audience
    definition: >-
      A group of users defined by attributes or behavioral events, used by
      Contentstack Personalize to target experiences.
  - term: Experience
    definition: >-
      A configured personalization variant served to a matched audience by
      the Personalize Edge API.
  - term: Automation
    definition: >-
      A no-code or low-code workflow in Contentstack Automate that connects
      content events to third-party services and internal processes.
  - term: BrandKit
    definition: >-
      A centralized hub for an organization's brand identity in Contentstack
      that holds brand information, writing guidelines, persona
      configurations, and voice profiles.
  - term: VoiceProfile
    definition: >-
      A configuration within a Brand Kit describing tone, style, and
      audience used by the Generative AI API to produce brand-aligned
      content.
  - term: KnowledgeVault
    definition: >-
      A vector database scoped to a Brand Kit that stores brand-specific
      reference content for retrieval-augmented generation.
  - term: LaunchProject
    definition: >-
      A deployment unit in Contentstack Launch representing a front-end
      application connected to a stack with environments and deployments.
  - term: SCIMUser
    definition: >-
      A user resource synchronized between an Identity Provider and
      Contentstack via the SCIM 2.0 API.
  - term: SCIMGroup
    definition: >-
      A group resource synchronized via SCIM that maps IdP-managed groups
      to Contentstack role assignments.
maintainers:
  - FN: Kin Lane
    email: kin@apievangelist.com