specification: FinOps Framework
specificationVersion: '1.0'
schema: https://www.finops.org/framework/
provider: Coval
providerId: coval-ai
created: '2026-06-21'
modified: '2026-06-21'
reconciled: false
tags:
- AI
- Agents
- Voice AI
- Simulation
- Evaluation
- Testing
- FinOps
- Cost Management
- FOCUS
description: >-
  FinOps view of Coval spend. Coval is a sales-led simulation and evaluation
  platform for AI voice and chat agents, so spend is governed by a negotiated
  contract rather than a public usage meter. The natural cost drivers are the
  number of simulations run, the volume of conversations and transcripts
  evaluated, and the number of metric evaluations executed. Concrete unit
  rates are not publicly documented and must be reconciled with Coval.
notes: >-
  Pricing is not published; meters below describe likely cost drivers for
  allocation and forecasting and are unreconciled. Confirm billable units
  (per simulation, per evaluation, per seat, or flat platform fee) with Coval.
sources:
- https://www.coval.dev
- https://docs.coval.dev/getting-started/welcome
- https://focus.finops.org/focus-specification/v1-3/
alignedWith:
  framework: FinOps Foundation Framework
  frameworkUrl: https://www.finops.org/framework/
  dataSpec: FOCUS
  dataSpecVersion: '1.3'
  dataSpecUrl: https://focus.finops.org/focus-specification/v1-3/
publisherName: Coval
serviceCategory: AI and Machine Learning
billingModel:
  pricingCategory: Commitment-Based
  billingFrequency: Contract
  billingCurrency: USD
  chargeCategories:
  - Purchase
  - Usage
focusColumns:
  ServiceName: Coval
  ServiceCategory: AI and Machine Learning
  ProviderName: Coval
  PublisherName: Coval
  InvoiceIssuerName: Coval
  BillingCurrency: USD
  ChargeCategory: Purchase
  PricingCategory: Commitment-Based
meters:
- name: simulations_run
  description: Number of agent simulations launched across runs. A likely primary cost driver; rate not publicly documented.
  unit: simulations
  aggregation: sum
  dimensions:
  - organization
  - agent
  - run
- name: conversations_evaluated
  description: Production conversations / transcripts submitted for evaluation and observability.
  unit: conversations
  aggregation: sum
  dimensions:
  - organization
  - agent
- name: metric_evaluations
  description: Metric (scorer) evaluations executed against simulations and conversations.
  unit: evaluations
  aggregation: sum
  dimensions:
  - organization
  - metric
principles:
- name: Visibility
  description: Track simulations run and conversations evaluated per agent and team via the runs, simulations, and conversations APIs.
- name: Allocation
  description: Tag agents, test sets, and runs to map evaluation spend to internal teams and workloads.
- name: Optimization
  description: Right-size test sets and persona coverage; reuse run templates and schedule runs to avoid redundant simulation volume.
- name: Accountability
  description: Assign owners per agent / project and review evaluation volume against the negotiated contract.
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com