specification: FinOps Framework
specificationVersion: '1.0'
schema: https://www.finops.org/framework/
provider: Creatify
providerId: creatify
created: '2026-07-11'
modified: '2026-07-11'
reconciled: false
tags:
- AI Avatars
- Video Generation
- Marketing Video
- FinOps
- Cost Management
- FOCUS
description: >-
  FinOps view of Creatify spend. Creatify is billed as a monthly subscription
  that includes a credit allowance; all API generation draws down credits, with
  video costing roughly 5 credits per 30 seconds (Aurora 1 credit/second, Aurora
  fast 0.5 credit/second), audio 1 credit per 30 seconds, AI Scripts ~1 credit
  per request, and specialized jobs (Product-to-Video ~2 credits/image or ~10
  credits/30s, Ad Clone ~12 credits per 5s) at their own rates. Cost is therefore
  a function of how much media is generated, not per-API-call. Overage beyond the
  monthly allowance is handled by upgrading tier or buying custom credit packages
  (Enterprise).
notes: >-
  Per-endpoint credit rates are grounded in Creatify's billing docs as of the
  review date and should be reconciled before cost modeling. The dominant cost
  lever is total seconds of video/audio generated and the model version chosen
  (standard vs Aurora vs Aurora fast).
sources:
- https://creatify.ai/pricing
- https://docs.creatify.ai/billing
- https://docs.creatify.ai/api-reference/link_to_videos/post-apilink_to_videos_render
- https://focus.finops.org/focus-specification/v1-3/
alignedWith:
  framework: FinOps Foundation Framework
  frameworkUrl: https://www.finops.org/framework/
  dataSpec: FOCUS
  dataSpecVersion: '1.3'
  dataSpecUrl: https://focus.finops.org/focus-specification/v1-3/
publisherName: Creatify
serviceCategory: AI and Machine Learning
billingModel:
  pricingCategory: Subscription-Based
  billingFrequency: Monthly
  billingCurrency: USD
  chargeCategories:
  - Usage
  - Purchase
focusColumns:
  ServiceName: Creatify API
  ServiceCategory: AI and Machine Learning
  ProviderName: Creatify
  PublisherName: Creatify
  InvoiceIssuerName: Creatify
  BillingCurrency: USD
  ChargeCategory: Usage
  PricingCategory: Subscription-Based
meters:
- name: video_credits
  description: Credits consumed generating video, roughly 5 per 30 seconds (Aurora 1/second, Aurora fast 0.5/second).
  unit: credits
  aggregation: sum
  dimensions:
  - account
  - endpoint
  - model_version
- name: audio_credits
  description: Credits consumed generating Text-to-Speech audio, roughly 1 per 30 seconds.
  unit: credits
  aggregation: sum
  dimensions:
  - account
  - endpoint
- name: specialized_credits
  description: Credits for specialized jobs (Product-to-Video per image or per 30s, Ad Clone per 5s, AI Scripts per request).
  unit: credits
  aggregation: sum
  dimensions:
  - account
  - endpoint
- name: subscription_fee
  description: Monthly subscription fee that includes the base credit allowance for the plan.
  unit: currency
  aggregation: sum
  dimensions:
  - account
  - plan
principles:
- name: Visibility
  description: Track credits consumed per endpoint, model version, and account; the credits_used field on each job response is the unit of cost.
- name: Allocation
  description: Attribute credit spend to campaigns/teams by tagging jobs and separating API keys per workload where possible.
- name: Optimization
  description: Prefer preview over full render while iterating, choose Aurora fast for cheaper avatar seconds, keep scripts tight, and batch generation to stay within the plan's credit allowance before buying overage.
- name: Accountability
  description: Assign an owner per subscription/API key and review monthly credit burn against the plan allowance; upgrade tier or negotiate custom credit packages only when sustained overage warrants it.
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com