specification: FinOps Framework
specificationVersion: '1.0'
schema: https://www.finops.org/framework/
provider: Creatomate
providerId: creatomate
created: '2026-06-20'
modified: '2026-06-20'
reconciled: true
tags:
- Media
- Video Generation
- Image Generation
- Automation
- Templates
- Rendering
- FinOps
- Cost Management
- FOCUS
description: >-
  FinOps view of Creatomate spend. Creatomate bills via monthly subscription
  tiers that bundle a pool of rendering credits, storage, and feed rows. Cost
  is driven by credit consumption per rendered output: one image is one credit,
  and roughly fourteen credits per minute of 720p (25 fps) video, scaling with
  resolution, frame rate, and length. Optimization centers on right-sizing
  output dimensions, frame rate, and length, and on matching the plan tier to
  monthly render volume.
notes: >-
  Per-plan dollar amounts render dynamically on the pricing page and vary by
  billing cycle; verify during reconciliation. Credit-per-output rates are as
  published.
sources:
- https://creatomate.com/pricing
- https://creatomate.com/docs/api/quick-start/introduction
- https://focus.finops.org/focus-specification/v1-3/
alignedWith:
  framework: FinOps Foundation Framework
  frameworkUrl: https://www.finops.org/framework/
  dataSpec: FOCUS
  dataSpecVersion: '1.3'
  dataSpecUrl: https://focus.finops.org/focus-specification/v1-3/
publisherName: Creatomate
serviceCategory: Media and Content
billingModel:
  pricingCategory: Subscription with Usage Credits
  billingFrequency: Monthly
  billingCurrency: USD
  chargeCategories:
  - Usage
  - Purchase
  - Adjustment
focusColumns:
  ServiceName: Creatomate
  ServiceCategory: Media and Content
  ProviderName: Creatomate
  PublisherName: Creatomate
  InvoiceIssuerName: Creatomate
  BillingCurrency: USD
  ChargeCategory: Usage
  PricingCategory: Subscription with Usage Credits
meters:
- name: image_credits
  description: Credits consumed by image renders, one credit per image.
  unit: credits
  aggregation: sum
  dimensions:
  - project
  - template
- name: video_credits
  description: Credits consumed by video renders; about 14 credits per minute of 720p 25fps, scaling with resolution, frame rate, and length.
  unit: credits
  aggregation: sum
  dimensions:
  - project
  - template
- name: storage_gigabytes
  description: Stored output and asset gigabytes against the plan storage allowance.
  unit: gigabytes
  aggregation: max
  dimensions:
  - project
- name: feed_rows
  description: Data feed rows used for spreadsheet/bulk generation against the plan allowance.
  unit: rows
  aggregation: sum
  dimensions:
  - project
principles:
- name: Visibility
  description: Track credit burn per template and per project; watch monthly credit pool consumption against the plan allowance.
- name: Allocation
  description: Tag renders with metadata and use template tags to attribute credit spend to workloads, campaigns, or cost centers.
- name: Optimization
  description: Right-size output with render_scale, max_width/max_height, and frame_rate; cap video length; prefer images (1 credit) where motion is not required.
- name: Accountability
  description: Match the subscription tier to expected monthly render volume; review credit usage before each renewal and avoid overage by upgrading temporarily only when needed.
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com