aid: criteo
name: Criteo
x-type: company
description: >-
  Criteo is a global commerce media company best known for its Retail Media
  platform, enabling retailers, brands, agencies, and partners to create,
  launch, and measure on-site and off-site retail media campaigns. The
  Criteo Retail Media API surface provides programmatic access to campaign
  management, audience segmentation, line item bidding and budgeting,
  retailer catalogs, balances and billing, and demand-side and supply-side
  reporting. Criteo's APIs use OAuth 2.0 with client credentials,
  authorization code, and PKCE flows and ship with a published Swagger
  specification and Postman collection.
url: https://raw.githubusercontent.com/api-evangelist/criteo/refs/heads/main/apis.yml
image: https://kinlane-productions2.s3.amazonaws.com/apis-json/apis-json-logo.jpg
tags:
  - Advertising
  - Audiences
  - Campaigns
  - Catalog
  - Commerce
  - Display Advertising
  - Marketing
  - Media
  - OAuth 2.0
  - Reporting
  - Retail
  - Retail Media
created: '2025-03-01'
modified: '2026-04-28'
specificationVersion: '0.20'
type: Index
access: 3rd-Party
position: Consuming
apis:
  - aid: criteo:criteo-retail-media-api
    name: Criteo Retail Media API
    description: >-
      The Criteo Retail Media API is a REST API that lets retailers, brands,
      and agencies build retail media campaigns programmatically. It exposes
      operations for creating and updating campaigns and line items,
      managing audiences and audience algebra nodes, configuring partner
      and retailer accounts, browsing the retailer product catalog, and
      retrieving demand-side and supply-side analytics including balances
      and billing reports. Authentication uses OAuth 2.0 client
      credentials, authorization code, or authorization code with PKCE.
    humanURL: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
    properties:
      - type: Documentation
        url: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
      - type: Reference
        url: https://developers.criteo.com/retail-media/reference
      - type: ChangeLog
        url: https://developers.criteo.com/retail-media/changelog
      - type: Authentication
        url: https://developers.criteo.com/retail-media/docs/api-authorization
    tags:
      - Audiences
      - Campaigns
      - Catalog
      - Line Items
      - Reporting
      - Retail Media
  - aid: criteo:criteo-marketing-solutions-api
    name: Criteo Marketing Solutions API
    description: >-
      The Criteo Marketing Solutions API provides programmatic access to
      Criteo's commerce media platform for advertisers and agencies running
      acquisition and retention campaigns. It covers advertiser accounts,
      campaigns and budgets, audience targeting, creative management,
      analytics, and Criteo's Commerce Growth and Commerce Max products.
    humanURL: https://developers.criteo.com/marketing-solutions/docs/welcome
    properties:
      - type: Documentation
        url: https://developers.criteo.com/marketing-solutions/docs/welcome
      - type: Reference
        url: https://developers.criteo.com/marketing-solutions/reference
      - type: ChangeLog
        url: https://developers.criteo.com/marketing-solutions/changelog
    tags:
      - Advertising
      - Audiences
      - Budgets
      - Campaigns
      - Creatives
      - Marketing Solutions
common:
  - type: Website
    url: https://www.criteo.com/
  - type: DeveloperPortal
    url: https://developers.criteo.com/
  - type: Documentation
    url: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  - type: SignUp
    url: https://developers.criteo.com/signup
  - type: SupportCenter
    url: https://support.criteo.com/
  - type: Blog
    url: https://www.criteo.com/blog/
  - type: PrivacyPolicy
    url: https://www.criteo.com/privacy/
  - type: TermsOfService
    url: https://www.criteo.com/legal/
maintainers:
  - FN: Kin Lane
    email: kin@apievangelist.com