slug: criteo
provider: Criteo
generated_by: planning/capability-mapping/scripts/classify_capabilities.py
model: claude-opus-5
frame:
- Media, Entertainment & Telecom Content
min_confidence: 0.7
capability_model:
  source: https://github.com/vincentmakes/turbo-ea-capabilities
  license: CC-BY-4.0
  attribution: Turbo EA Capabilities by Vincent Verdet — Turbo EA, https://github.com/vincentmakes/turbo-ea-capabilities,
    CC BY 4.0
  notice: NOTICE
edge_count: 3
edges:
- tag: Campaign
  spec_file: criteo-campaign-api-openapi.yml
  capability_id: BC-400.60
  capability_id_l1: BC-400
  capability_name: Digital Marketing Management
  confidence: 0.8
  evidence: '"CreateAdSet", "StartAdSets", "StopAdSets", "PatchAdSetCategoryBids", schemas CampaignBudgetAutomationV23Q1,
    CreateAdSetGeoLocationV26Q1'
  reason: Creation, budgeting, bidding, targeting and start/stop control of advertising campaigns and
    ad sets across retail media and marketing solutions — paid media campaign execution, which is digital
    marketing management. Slight ambiguity only over whether demand generation is the better L2.
  recovered_from: vertical-retail-consumer-goods-edges.json
- tag: Creative
  spec_file: criteo-creative-api-openapi.yml
  capability_id: BC-3760.40
  capability_id_l1: BC-3760
  capability_name: Ad Trafficking & Operations
  confidence: 0.8
  evidence: 'POST /2026-07/marketing-solutions/advertisers/{advertiser-id}/ads  CreateAdvertiserAd; schemas:
    Creative, CreativeRead, Ad, Coupon, ImageSetBase64; GetAdvertiserCouponPreview'
  reason: Operations create, edit, preview and delete ads, creatives and coupon creatives for advertisers
    on Criteo's ad platform — creative onboarding and ad build-out, i.e. ad trafficking and operations
    rather than inventory or measurement.
- tag: Audience
  spec_file: criteo-audience-api-openapi.yml
  capability_id: BC-420.20
  capability_id_l1: BC-420
  capability_name: Customer Segmentation Management
  confidence: 0.7
  evidence: '"CreateAudienceSegments", "UpdateContactListByAudienceSegment", "ComputeAudienceSegmentsSizes",
    schemas LookalikeCreateV1, ProspectingCreateV1, InMarketAudienceSegmentInterestEntityV1Resource'
  reason: Creation and maintenance of audience segments (contact-list, lookalike, prospecting, in-market
    interest) with size estimation — definition of customer segments for targeted treatment, i.e. customer
    segmentation management. Some ambiguity with digital marketing execution keeps this at 0.7.
  recovered_from: vertical-retail-consumer-goods-edges.json