overlay: 1.0.0
info:
  title: CubeSmart Organization Overlay
  version: 0.1.0
  x-description: |
    Organization profile for CubeSmart (NYSE: CUBE), the third-largest US
    self-storage REIT. Captures corporate structure, scale metrics, leadership,
    portfolio composition, and third-party management platform.
extends: ../apis.yml
actions:
  - target: $
    update:
      organization:
        legalName: CubeSmart
        operatingPartnership: CubeSmart, L.P.
        formerName: U-Store-It Trust
        rebrandDate: '2011-09-14'
        founded: '2004-07'
        ipoDate: '2004-10'
        ticker:
          exchange: NYSE
          symbol: CUBE
        index: S&P MidCap 400
        entityType: Self-Administered Self-Managed REIT
        sector: Real Estate
        industry: Self-Storage
        headquarters:
          city: Malvern
          region: Pennsylvania
          country: United States
          since: '2008-12'
        leadership:
          - name: Christopher P. Marr
            role: President and CEO
          - name: Timothy M. Martin
            role: Chief Financial Officer
          - name: Joel Keaton
            role: Chief Operating Officer
      portfolio:
        ownedProperties: 631
        ownedPropertiesAsOf: '2024-12-31'
        ownedStates: 25
        ownedRentableSquareFeet: 45800000
        totalManagedNetwork: '1300+'
        managementPlatformLaunch: '2010s'
        notableAcquisitions:
          - name: Storage West
            year: 2021
            value: '$1.7B'
            description: Significantly expanded portfolio in Western US markets.
      financials:
        revenueLatestReported: '$1.009B (FY2022)'
        netIncomeLatestReported: '$291M (FY2022)'
        totalAssetsLatestReported: '$6.325B (FY2022)'
        totalEquityLatestReported: '$2.840B (FY2022)'
      businessSegments:
        - Self Storage Rental
        - Climate-Controlled Storage
        - Vehicle & RV Storage
        - Boat Storage
        - Business Storage
        - Moving Storage
        - Third-Party Management
        - Truck Rental Partner Channel
      thirdPartyManagement:
        offering: |
          CubeSmart provides operations, marketing, revenue management,
          accounting, HR, training, and business-intelligence services to
          third-party self-storage owners through a single relationship
          manager assigned per property.
        services:
          - Marketing and Revenue Optimization
          - Sales Center Operations
          - Business Intelligence and Analytics
          - Store Operations Management
          - Facility Services
          - Communications and Reporting
          - HR and Training
          - Accounting and Finance
        positioning: We treat your property like our own.
        platformMilestone: Exceeded 200 managed stores by 2015.
      technologyFootprint:
        publicAPI: false
        developerPortal: false
        openAPISpecification: false
        sdks: []
        mobileApps:
          - platform: iOS
            url: https://apps.apple.com/us/app/cubesmart/id1041206894
          - platform: Android
            url: https://play.google.com/store/apps/details?id=com.cubesmart.android
        githubOrg:
          handle: cubesmart
          publicRepos: 0
          status: Placeholder organization with no public repositories.
      verbatim:
        positioning: We are the third largest owner and operator of self-storage properties with over 1,500 self-storage properties across the United States.
        mission: We're passionate about serving our customers and committed to making your self-storage experience the best it can be. We strive to help you have peace of mind, which means we'll take care of the details.
      notableAbsences:
        - No public REST or GraphQL API for booking, inventory, or rates.
        - No developer portal, OpenAPI specification, or published SDK.
        - No public webhooks, status page, or changelog for partners.
        - No public technology blog or engineering-team presence.
        - GitHub organization exists but is empty (0 public repositories).