aid: customer-database
name: Customer Database
description: >-
  Customer Database is the topic dedicated to APIs, schemas, vocabularies, and reference
  designs for the systems of record that store customer identity, profile, contact,
  preference, consent, and account data. A customer database underpins CRM, marketing
  automation, customer data platforms (CDPs), customer service, billing, and analytics
  use cases, and is increasingly expected to support API-first access, schema-on-write
  data quality, real-time eventing, GDPR/CCPA consent and erasure workflows, and identity
  resolution across web, mobile, and offline channels. This repository tracks the
  vendors, standards, and patterns that make customer data accessible, governed, and
  portable.
url: >-
  https://raw.githubusercontent.com/api-evangelist/customer-database/refs/heads/main/apis.yml
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
tags:
  - Account
  - Consent
  - Contacts
  - CRM
  - Customer Data
  - Customer Data Platform
  - Customers
  - Database
  - GDPR
  - Identity
  - Profiles
  - Schema
created: '2024-01-15'
modified: '2026-04-28'
specificationVersion: '0.20'
apis: []
maintainers:
  - FN: Kin Lane
    email: kin@apievangelist.com
common:
  - type: Salesforce
    url: https://www.salesforce.com
  - type: HubSpot
    url: https://www.hubspot.com
  - type: Segment
    url: https://segment.com
  - type: Customer.io
    url: https://customer.io
  - type: Zendesk
    url: https://www.zendesk.com
  - type: Schema.org Person
    url: https://schema.org/Person
  - type: vCard 4.0 (RFC 6350)
    url: https://datatracker.ietf.org/doc/html/rfc6350
  - type: SCIM 2.0
    url: https://datatracker.ietf.org/doc/html/rfc7643
  - type: LlmsText
    url: https://customer.io/llms.txt