specification: FinOps Framework
specificationVersion: '1.0'
schema: https://www.finops.org/framework/
provider: Customer.io
providerId: customer-io
created: '2026-06-20'
modified: '2026-06-20'
reconciled: true
tags:
- Customer Messaging
- Marketing Automation
- Email
- CDP
- Transactional
- FinOps
- Cost Management
- FOCUS
description: >-
  FinOps view of Customer.io spend. Customer.io bills a platform subscription
  (Essentials or Premium) priced on the number of profiles in the workspace,
  with bundled email volume and overage rates for additional profiles
  ($0.009/profile), additional emails ($0.12 per 1,000), and AI credits ($10
  per 100K). The cost drivers are profile count, message volume across
  email/sms/push/in-app, and AI Agent credit consumption rather than per-API-call
  metering.
notes: >-
  Overage rates and bundled volumes are subject to change; verify against the
  Customer.io pricing page during reconciliation.
sources:
- https://customer.io/pricing
- https://docs.customer.io
- https://focus.finops.org/focus-specification/v1-3/
alignedWith:
  framework: FinOps Foundation Framework
  frameworkUrl: https://www.finops.org/framework/
  dataSpec: FOCUS
  dataSpecVersion: '1.3'
  dataSpecUrl: https://focus.finops.org/focus-specification/v1-3/
publisherName: Customer.io
serviceCategory: Marketing and Customer Engagement
billingModel:
  pricingCategory: Subscription-Based
  billingFrequency: Monthly
  billingCurrency: USD
  chargeCategories:
  - Usage
  - Purchase
  - Adjustment
focusColumns:
  ServiceName: Customer.io
  ServiceCategory: Marketing and Customer Engagement
  ProviderName: Customer.io
  PublisherName: Customer.io
  InvoiceIssuerName: Customer.io
  BillingCurrency: USD
  ChargeCategory: Usage
  PricingCategory: Subscription-Based
meters:
- name: profiles
  description: People plus objects stored in the workspace; the primary subscription sizing metric.
  unit: profiles
  aggregation: max
  dimensions:
  - workspace
  - plan
- name: email_volume
  description: Emails sent per month; bundled in plan with $0.12 per 1,000 overage.
  unit: emails
  aggregation: sum
  dimensions:
  - workspace
  - campaign
- name: message_volume
  description: Non-email messages sent (SMS, push, in-app); billed per provider/channel terms.
  unit: messages
  aggregation: sum
  dimensions:
  - workspace
  - channel
- name: ai_credits
  description: AI Agent credit consumption, billed at $10 per 100K credits.
  unit: credits
  aggregation: sum
  dimensions:
  - workspace
- name: overage_profiles
  description: Profiles above the plan allotment, billed at $0.009 per profile.
  unit: profiles
  aggregation: sum
  dimensions:
  - workspace
principles:
- name: Visibility
  description: Track profile count and message volume against plan allotments to anticipate overage.
- name: Allocation
  description: Tag campaigns and workspaces to attribute message and profile spend to teams.
- name: Optimization
  description: Suppress and delete stale profiles to control the profile-based subscription cost; batch and segment sends; reserve AI credits for high-value workflows.
- name: Accountability
  description: Assign workspace owners and review monthly profile, email, and AI-credit spend against budget.
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com

x-ported-from: customerio
x-ported: '2026-08-04'
x-ported-note: >-
  Carried over from the retired duplicate `customerio` during the
  duplicate-provider merge. Content unchanged; provider identity repointed.