specification: API Commons Plans
specificationVersion: '0.1'
schema: https://raw.githubusercontent.com/api-evangelist/interface-research/main/schema/api-commons.yml#/$defs/Plans
generated: '2026-08-13'
method: searched
source: >-
  https://customer.io/pricing and
  https://docs.customer.io/accounts/billing/builder-plan.md
plan_count: 4
provider: Customer.io
providerId: customer-io
created: '2026-06-20'
modified: '2026-08-13'
reconciled: true
tags:
- Customer Messaging
- Marketing Automation
- Email
- CDP
- Transactional
- Plans
description: >-
  Customer.io uses platform subscription tiers (Essentials and Premium) priced
  primarily on the number of profiles (people plus objects) in the workspace,
  with bundled email volume and overage rates for additional profiles, emails,
  and AI credits. The same API surface (Track, App / Transactional, Pipelines)
  is available across paid plans; pricing is on the platform, not metered
  per-API-call. An Enterprise tier with custom pricing covers dedicated
  infrastructure and support.
notes: >-
  Prices captured from the public customer.io/pricing page and are subject to
  change; verify the live pricing page and per-region terms during
  reconciliation. Profile counts, bundled volumes, and overage rates can change.
sources:
- https://customer.io/pricing
- https://docs.customer.io
plans:
- id: customerio-builder
  name: Builder
  type: pay-as-you-go
  currency: USD
  source: https://docs.customer.io/accounts/billing/builder-plan/
  description: >-
    Pay-as-you-go messaging infrastructure with no monthly fee and no trial
    period. Free to set up and test; you add funds starting at $10 when you are
    ready to send to real customers. Customer.io positions it explicitly for
    early-stage developers, mobile developers testing push, and AI-native
    builders driving the platform through the CLI or MCP server rather than a
    GUI. Transactional messages and one-time broadcasts only — behavioural
    automations require Essentials.
  entries:
  - label: Base Subscription
    name: base_subscription
    type: flat
    metric: subscription
    limit: 0
    timeFrame: month
    geo: global
    unit: 1
    price: $0/month — no subscription
    userMultiplied: false
  - label: Minimum Funding
    name: minimum_funding
    type: prepaid
    metric: credit
    limit: 1
    timeFrame: once
    geo: global
    unit: 1
    price: $10 minimum to go live
    userMultiplied: false
  - label: Messages
    name: messages
    type: usage
    metric: messages
    limit: -1
    timeFrame: month
    geo: global
    unit: 1000
    price: $0.40 per 1,000 messages
    userMultiplied: false
  - label: Verified Recipients Before Funding
    name: verified_recipients
    type: included
    metric: recipients
    limit: 10
    timeFrame: month
    geo: global
    unit: 1
    price: free
    userMultiplied: false
  - label: Sending Domains
    name: sending_domains
    type: included
    metric: domains
    limit: 2
    timeFrame: month
    geo: global
    unit: 1
    price: included
    userMultiplied: false
  elements:
  - name: App / Transactional API
  - name: Track API
  - name: Pipelines / CDP API
  - name: Customer.io CLI
  - name: Customer.io MCP
  - name: One-time broadcasts
  - name: API-triggered broadcasts
- id: customerio-essentials
  name: Essentials
  type: subscription
  description: >-
    Entry platform tier starting at $100/month, bundling a base profile
    allotment and email volume with the visual workflow builder, core AI Agent
    skills, and basic data integrations. Additional usage is billed at overage
    rates.
  entries:
  - label: Base Subscription
    name: base_subscription
    type: flat
    metric: subscription
    limit: 1
    timeFrame: month
    geo: global
    unit: 1
    price: from $100/month
    userMultiplied: false
  - label: Included Profiles
    name: included_profiles
    type: included
    metric: profiles
    limit: 5000
    timeFrame: month
    geo: global
    unit: 1
    price: included in base
    userMultiplied: false
  - label: Included Email Volume
    name: included_email
    type: included
    metric: emails
    limit: 1000000
    timeFrame: month
    geo: global
    unit: 1
    price: up to 1,000,000 emails/month included
    userMultiplied: false
  - label: Additional Profiles
    name: overage_profiles
    type: usage
    metric: profiles
    limit: -1
    timeFrame: month
    geo: global
    unit: 1
    price: $0.009 per profile
    userMultiplied: false
  - label: Additional Emails
    name: overage_email
    type: usage
    metric: emails
    limit: -1
    timeFrame: month
    geo: global
    unit: 1000
    price: $0.12 per 1,000 emails
    userMultiplied: false
  - label: AI Credits
    name: ai_credits
    type: usage
    metric: credits
    limit: -1
    timeFrame: month
    geo: global
    unit: 100000
    price: $10 per 100K credits
    userMultiplied: false
  elements:
  - name: Track API
  - name: App / Transactional API
  - name: Pipelines / CDP API
  - name: Visual Workflow Builder
  - name: AI Agent (core skills)
  - name: Basic Data Integrations
- id: customerio-premium
  name: Premium
  type: subscription
  description: >-
    Higher tier starting at $1,000/month (billed yearly) with everything in
    Essentials plus more object types, elevated AI Agent limits with custom
    skills, Daily Routines, premium support with onboarding, HIPAA compliance,
    and premium data integrations. Profile and email volume are custom.
  entries:
  - label: Base Subscription
    name: base_subscription
    type: flat
    metric: subscription
    limit: 1
    timeFrame: month
    geo: global
    unit: 1
    price: from $1,000/month (billed yearly)
    userMultiplied: false
  - label: Included Profiles
    name: included_profiles
    type: included
    metric: profiles
    limit: -1
    timeFrame: month
    geo: global
    unit: 1
    price: custom volume
    userMultiplied: false
  - label: Included Email Volume
    name: included_email
    type: included
    metric: emails
    limit: -1
    timeFrame: month
    geo: global
    unit: 1
    price: custom volume
    userMultiplied: false
  elements:
  - name: Everything in Essentials
  - name: 10 Object Types
  - name: AI Agent (custom skills)
  - name: Daily Routines
  - name: HIPAA Compliance
  - name: Premium Data Integrations
  - name: Premium Support
- id: customerio-enterprise
  name: Enterprise
  type: enterprise
  description: >-
    Custom pricing for organizations requiring dedicated infrastructure,
    advanced security and compliance, and dedicated support. Contact Customer.io
    sales.
  entries:
  - label: Enterprise Agreement
    name: enterprise
    type: flat
    metric: contract
    limit: -1
    timeFrame: year
    geo: global
    unit: 1
    price: contact sales
    userMultiplied: false
  elements:
  - name: Dedicated Infrastructure
  - name: Custom Volume Pricing
  - name: Dedicated Support
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com

x-ported-from: customerio
x-ported: '2026-08-04'
x-ported-note: >-
  Carried over from the retired duplicate `customerio` during the
  duplicate-provider merge. Content unchanged; provider identity repointed.