{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "$id": "https://api-evangelist.github.io/dassault/json-schema/reason_lost.json",
  "title": "Reason Lost",
  "type": "string",
  "enum": [
    "BETTER_COMP_OFFER",
    "CLIENT_DOES_NOT_SEE_VALUE",
    "LACK_OR_LOSS_OF_CHAMPION",
    "FUNC_GAP",
    "HIGH_IMPLEM_COST",
    "LACK_OF_REF",
    "OFFER_DOES_NOT_MATCH_NEEDS",
    "QUALITY_ISSUE",
    "DS_SKILLS_SUPPORT_ISSUE",
    "PARTNER_SKILL_SUPPORT",
    "REL_LEVEL_ISSUE",
    "SOFT_COST_TOO_HIGH",
    "TERMS_COND_ISSUE",
    "COST_OF_SALES_TOO_HIGH",
    "LACK_OF_SKILLS_TO_SUPPORT",
    "LACK_OF_TECH_RESOURCES",
    "NOT_A_DS_PRIORITY",
    "NOT_A_PARTNER_PRIORITY",
    "CLIENT_BANKRUPT_OR_ACQUIRED",
    "CLIENT_HAS_NO_MORE_NEED",
    "CLIENT_HAS_NO_MORE_BUDGET",
    "DUP_COPY",
    "IT_DRIVEN_ACTIVITIES",
    "LOST_TO_ANOTHER_PARTNER",
    "SALESOPS_ACTIVITIES",
    "TERRITORY_REJECT",
    "INADEQUATE_REF",
    "WRONG_PARTNER_OR_DS_SALES",
    "MISSING_INFORMATION",
    "INCORRECT_CHANNEL",
    "UNMOVABLE_COMPET",
    "OPPY_ALREADY_EXISTS",
    "NO_PROJECT",
    "IMMATURE_PROJECT",
    "DUP_LEAD",
    "DUP_OPPY",
    "CUST_BNKRUPT",
    "NVR_SUCCEED_RECHN_CUST",
    "NT_ENG_RLVNT_EVD_CUST",
    "ROI_NT_VIBLE",
    "VLD_CUST_EXPLNTN",
    "MERGED",
    "EMPTY"
  ],
  "description": "A list of reason lost is used to identify the reason(s) for loss of an opportunity and for a Lead (which will give insight for the lessons learnt).\n<ins>Note :</ins> It is defaulted to `No Project` if value is Not provided during creation of the lead-opportunity.",
  "x-enumDescriptions": {
    "BETTER_COMP_OFFER": "Better competition offer",
    "CLIENT_DOES_NOT_SEE_VALUE": "Client does not see value",
    "LACK_OR_LOSS_OF_CHAMPION": "Lack or loss of Champion",
    "FUNC_GAP": "Functional gap",
    "HIGH_IMPLEM_COST": "High Implementation cost",
    "LACK_OF_REF": "Lack of references",
    "OFFER_DOES_NOT_MATCH_NEEDS": "Offer does not match needs",
    "QUALITY_ISSUE": "Quality issue",
    "DS_SKILLS_SUPPORT_ISSUE": "DS skills & support issue",
    "PARTNER_SKILL_SUPPORT": "Partner skills & support",
    "REL_LEVEL_ISSUE": "Relationship level issue",
    "SOFT_COST_TOO_HIGH": "Software cost too high",
    "TERMS_COND_ISSUE": "Terms & conditions issue",
    "COST_OF_SALES_TOO_HIGH": "Cost of Sales too high",
    "LACK_OF_SKILLS_TO_SUPPORT": "Lack of skills to support",
    "LACK_OF_TECH_RESOURCES": "Lack of tech resources",
    "NOT_A_DS_PRIORITY": "Not a priority for DS",
    "NOT_A_PARTNER_PRIORITY": "Not a priority for Partner",
    "CLIENT_BANKRUPT_OR_ACQUIRED": "Client Bankrupt/Acquired",
    "CLIENT_HAS_NO_MORE_NEED": "Client has no (more) need",
    "CLIENT_HAS_NO_MORE_BUDGET": "Client has no (more) budget",
    "DUP_COPY": "Duplicate copy",
    "IT_DRIVEN_ACTIVITIES": "IT driven activities",
    "LOST_TO_ANOTHER_PARTNER": "Lost to another partner",
    "SALESOPS_ACTIVITIES": "SalesOperations activities",
    "TERRITORY_REJECT": "Territory reject",
    "INADEQUATE_REF": "Inadequate references",
    "WRONG_PARTNER_OR_DS_SALES": "Wrong Partner/DS Sales",
    "MISSING_INFORMATION": "Missing information",
    "INCORRECT_CHANNEL": "Incorrect channel",
    "UNMOVABLE_COMPET": "Unmovable compet.",
    "OPPY_ALREADY_EXISTS": "Oppy already exists",
    "NO_PROJECT": "No Project",
    "IMMATURE_PROJECT": "Immature project",
    "DUP_LEAD": "Duplicate lead",
    "DUP_OPPY": "Duplicate oppy",
    "CUST_BNKRUPT": "Customer bankruptcy",
    "NVR_SUCCEED_RECHN_CUST": "Never succeed in reaching customer (mail/phone/letter)",
    "NT_ENG_RLVNT_EVD_CUST": "Not enough relevant evidences to escalate with the customer (at risk at the court)",
    "ROI_NT_VIBLE": "ROI for enforcement not viable",
    "VLD_CUST_EXPLNTN": "Valid Customer Explanation (approved by legal)",
    "MERGED": "Merged",
    "EMPTY": "Empty"
  },
  "example": "CLIENT_HAS_NO_MORE_BUDGET"
}