aid: datorama
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/datorama.png
name: Datorama
description: >-
  Datorama was a cloud-based marketing intelligence and analytics platform founded in 2012 in
  Tel Aviv and New York. It unified marketing, advertising, and sales data from thousands of
  disparate sources into a single AI-powered reporting and dashboarding layer, using its "Genius"
  machine-learning engine to automate data harmonization across ad, social, web, and CRM APIs.
  Salesforce acquired Datorama in August 2018 for a reported ~$800 million and rebranded it as
  Salesforce Marketing Cloud Intelligence (Marketing Intelligence). The standalone datorama.com
  domain now 301-redirects to the Salesforce Marketing Intelligence product page, and the former
  standalone developer/API surface has been folded into Salesforce documentation. This profile
  entered the API Evangelist network as a lightspeed-venture-partners portfolio lead.
url: https://raw.githubusercontent.com/api-evangelist/datorama/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- lightspeed-venture-partners
x-tier: stub
x-tier-reason: portfolio-lead
x-status: acquired
x-acquired-by: salesforce
x-acquired-date: '2018-08'
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-18'
tags:
- Company
- Analytics
- Marketing
- Marketing Intelligence
- Advertising
- Data
- Business Intelligence
- Reporting
- Salesforce
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/datorama-domain-security.yml
- type: Website
  url: https://datorama.com
- type: Product
  url: https://www.salesforce.com/products/marketing-cloud/marketing-intelligence/
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence