aid: dealer-com url: https://raw.githubusercontent.com/api-evangelist/dealer-com/refs/heads/main/apis.yml name: Dealer.com kind: company description: >- Dealer.com, a Cox Automotive brand, builds automotive dealership websites, digital advertising, and digital marketing technology used by thousands of franchise and independent dealers across North America. Its integration surface is partner-gated: third parties embed experiences on dealer sites through the Dealer.com Website Integration API and the Integrated Partner Program, while inventory, leads, deal, and digital-retail data flow through the broader Cox Automotive Integration Platform (developer.coxautoinc.com), which uses OAuth (Okta) and requires an approved partner agreement. Dealer.com does not publish an open, self-serve public API; the endpoints modeled here are logical groupings of the partner capabilities, not a documented public surface. image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg tags: - Automotive - Dealership - Digital Marketing - Website Platform - Inventory - Leads - Digital Advertising - Cox Automotive - Partner Program created: '2026-07-10' modified: '2026-07-10' specificationVersion: '0.19' apis: - aid: dealer-com:dealer-com-website-integration-api name: Dealer.com Website Integration API tags: - Website - Integration - Partners image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg humanURL: https://www.dealer.com/products/integrated-partner-program endpointsModeled: true properties: - url: https://www.dealer.com/resources/new-website-integration-api-delivers-cutting-edge-third-party-experience-on-dealer-com-platform/ type: Documentation - url: https://www.dealer.com/products/integrated-partner-program type: Documentation description: >- Partner-gated interface that lets approved third parties place and control their own experiences on the Dealer.com website platform without custom per-dealer integrations, while Dealer.com monitors performance and protects dealer data. Access is arranged through the Integrated Partner Program; onboarding contact is Website.Integration.API@coxautoinc.com. No public endpoints, base URL, or authentication scheme are documented - the capability is modeled here, not sourced from an open specification. - aid: dealer-com:dealer-com-inventory-imagery-api name: Dealer.com Inventory and Imagery API tags: - Inventory - Imagery - Feeds image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg humanURL: https://www.dealer.com/integrations/ endpointsModeled: true properties: - url: https://www.dealer.com/integrations/ type: Documentation - url: https://www.dealer.com/products/integrated-partner-program type: Documentation description: >- Logical grouping for the vehicle inventory and imagery integrations exposed to certified partners - photography, 360-degree spins, video, and image optimization tools that read and enrich dealer inventory shown on Dealer.com sites. Inventory feed and market pricing data is also reachable via the wider Cox Automotive Integration Platform. Partner-gated; endpoints are modeled, not documented publicly. - aid: dealer-com:dealer-com-leads-api name: Dealer.com Leads API tags: - Leads - CRM - Digital Retail image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg humanURL: https://developer.coxautoinc.com/ endpointsModeled: true properties: - url: https://developer.coxautoinc.com/ type: Documentation - url: https://www.dealer.com/products/integrated-partner-program type: Documentation description: >- Lead generation and management capability - pre-qualification, messaging, and customer-engagement tools that capture website leads and route them into dealer CRM and Cox Automotive systems (Dealertrack, VinSolutions). The Cox Automotive Integration Platform documents Lead Management operations to view, create, and update leads, including trade-ins and vehicles of interest, but behind OAuth and an approved partner agreement. Endpoints modeled, not an open public surface. - aid: dealer-com:dealer-com-website-personalization-api name: Dealer.com Website Personalization API tags: - Personalization - Content - Optimization image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg humanURL: https://www.dealer.com/company-news/data-integration-unlocks-website-personalization-press-release/ endpointsModeled: true properties: - url: https://www.dealer.com/company-news/data-integration-unlocks-website-personalization-press-release/ type: Documentation - url: https://www.dealer.com/products/integrated-partner-program type: Documentation description: >- Website Experience Optimization capability that personalizes inventory, content, specials, and assets on dealer sites using cross-platform shopper behavior from Autotrader and Kelley Blue Book. Delivered as a managed Dealer.com product rather than a documented public API; no endpoints, schema, or authentication are published. Modeled here for catalog completeness. - aid: dealer-com:dealer-com-digital-advertising-api name: Dealer.com Digital Advertising API tags: - Advertising - Marketing - Analytics image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg humanURL: https://www.dealer.com/products/integrated-partner-program endpointsModeled: true properties: - url: https://www.dealer.com/products/integrated-partner-program type: Documentation - url: https://www.dealer.com/integrations/ type: Documentation description: >- Digital advertising and marketing integration - paid search, display, social, and video advertising plus analytics tied to Dealer.com sites and the Cox Automotive advertising stack. Available to certified partners through the Integrated Partner Program; no public endpoints or authentication scheme are documented. Endpoints modeled, not sourced. common: - type: VulnerabilityDisclosure url: security/dealer-com-vulnerability-disclosure.yml - type: DomainSecurity url: security/dealer-com-domain-security.yml - type: LinkedIn url: https://www.linkedin.com/company/dealer-com - type: Website url: https://www.dealer.com - type: Documentation url: https://www.dealer.com/products/integrated-partner-program - type: Documentation url: https://developer.coxautoinc.com/ - type: Plans url: plans/dealer-com-plans-pricing.yml - type: RateLimits url: rate-limits/dealer-com-rate-limits.yml - type: FinOps url: finops/dealer-com-finops.yml maintainers: - FN: Kin Lane email: kin@apievangelist.com