name: Demandbase Advertising API Capabilities
description: >-
  Capabilities for managing ABM advertising campaigns, audiences, and
  performance analytics.
capabilities:
  - name: List Campaigns
    description: List advertising campaigns.
    operationId: listCampaigns
    method: GET
    path: /campaigns
  - name: Create Campaign
    description: Create a new advertising campaign.
    operationId: createCampaign
    method: POST
    path: /campaigns
  - name: Get Campaign
    description: Retrieve a campaign by ID.
    operationId: getCampaign
    method: GET
    path: /campaigns/{campaignId}
  - name: Update Campaign
    description: Update campaign settings, targeting, or budget.
    operationId: updateCampaign
    method: PUT
    path: /campaigns/{campaignId}
  - name: Delete Campaign
    description: Archive or delete a campaign.
    operationId: deleteCampaign
    method: DELETE
    path: /campaigns/{campaignId}
  - name: Get Campaign Analytics
    description: Retrieve performance metrics for a campaign.
    operationId: getCampaignAnalytics
    method: GET
    path: /campaigns/{campaignId}/analytics
  - name: List Audiences
    description: List ABM audiences.
    operationId: listAudiences
    method: GET
    path: /audiences
  - name: Create Audience
    description: Create a new ABM audience definition.
    operationId: createAudience
    method: POST
    path: /audiences
  - name: Get Audience
    description: Retrieve an audience by ID.
    operationId: getAudience
    method: GET
    path: /audiences/{audienceId}
  - name: Delete Audience
    description: Delete an audience.
    operationId: deleteAudience
    method: DELETE
    path: /audiences/{audienceId}
use_cases:
  - name: Programmatic ABM advertising
    description: Programmatically create and optimize account-based ad campaigns.
  - name: Audience activation
    description: Sync target account lists into audience definitions for cross-channel activation.
  - name: Campaign analytics
    description: Pipe ABM campaign performance into BI and attribution stacks.