specificationVersion: "1.0"
id: demostack-finops
name: Demostack FinOps
description: >-
  FinOps Framework FOCUS-aligned cost and usage metadata for Demostack,
  an enterprise sales demo automation platform. Demostack uses annual
  subscription pricing negotiated via sales engagement. Costs are fixed
  per contract rather than consumption-based, though usage of AI features
  and integrations may influence renewal pricing.
url: https://www.demostack.com/pricing
provider:
  name: Demostack
  url: https://www.demostack.com
  pricingModel: subscription
  billingCycle: annual
  currency: USD
  quoteBased: true
costDimensions:
  - id: platform-subscription
    name: Platform Subscription Fee
    description: >-
      Annual base subscription fee covering platform access, core demo cloning,
      editing, personalization, and standard integrations. Scaled by plan tier
      (Standard, Plus, Pro, Platinum) and negotiated per enterprise contract.
    unit: per year
    estimatedRange:
      min: 50000
      max: 200000
    notes: >-
      Third-party sources report Standard plans starting near $50,000/year
      and Pro plans near $100,000/year. Platinum pricing is fully custom.
      All figures require direct sales validation.
  - id: user-seats
    name: User Seats
    description: >-
      Per-user or per-seat component of the subscription. Standard plans
      include approximately 10 users; additional seats may incur incremental
      cost depending on the negotiated agreement.
    unit: per user per year
    estimatedRange:
      min: 3000
      max: 8000
    notes: >-
      Seat-based pricing is bundled into the overall enterprise contract.
      Exact per-seat cost is not publicly disclosed.
  - id: application-environments
    name: Application Environments
    description: >-
      Cost component tied to the number of product applications for which
      demo environments are licensed. Standard plans cover a single application;
      higher tiers unlock multi-application support.
    unit: per application per year
    estimatedRange:
      min: 0
      max: 20000
    notes: >-
      Multi-application support is available on Plus, Pro, and Platinum tiers.
      Additional application licensing cost is included in contract negotiation.
  - id: mobile-demo-addon
    name: Mobile Demo Add-On
    description: >-
      Optional add-on enabling sales teams to demo mobile applications from
      a laptop. Available starting with the Pro tier. May be available as a
      paid add-on on lower tiers.
    unit: per year
    estimatedRange:
      min: 5000
      max: 15000
    notes: >-
      Pricing for the mobile demo capability is not publicly listed and
      is negotiated as part of the overall contract.
optimization:
  - recommendation: >-
      Consolidate demo environment management under a single Demostack
      account to maximize seat utilization and avoid redundant licensing
      across sales sub-teams.
  - recommendation: >-
      Leverage the Salesforce and HubSpot native integrations rather than
      custom webhook endpoints where possible to reduce integration
      maintenance overhead and stay within standard plan entitlements.
  - recommendation: >-
      Use the Demostack analytics dashboard to identify underutilized demo
      environments and retire or repurpose them before contract renewal
      to negotiate based on actual consumption.
  - recommendation: >-
      Evaluate the Demostack MCP connector to reduce manual demo reporting
      effort by enabling natural language queries against demo engagement
      data, potentially reducing time spent on manual analysis and reporting.