{
  "$schema": "http://json-schema.org/draft-07/schema#",
  "title": "Billboard",
  "description": "Billboard, aka Widget, ex. Display Ad",
  "type": "object",
  "properties": {
    "id": {
      "type": "integer",
      "description": "The ID of the Billboard"
    },
    "name": {
      "type": "string",
      "description": "For internal use, helps distinguish ads from one another"
    },
    "body_markdown": {
      "type": "string",
      "description": "The text (in markdown) of the ad (required)"
    },
    "approved": {
      "type": "boolean",
      "description": "Ad must be both published and approved to be in rotation"
    },
    "published": {
      "type": "boolean",
      "description": "Ad must be both published and approved to be in rotation"
    },
    "expires_at": {
      "type": "string",
      "format": "date-time",
      "nullable": true,
      "description": "Timestamp when the billboard expires. After this time, the billboard will automatically be marked as not approved."
    },
    "organization_id": {
      "type": "integer",
      "description": "Identifies the organization to which the ad belongs",
      "nullable": true
    },
    "creator_id": {
      "type": "integer",
      "description": "Identifies the user who created the ad.",
      "nullable": true
    },
    "placement_area": {
      "type": "string",
      "enum": [
        "sidebar_left",
        "sidebar_left_2",
        "sidebar_right",
        "sidebar_right_second",
        "sidebar_right_third",
        "feed_first",
        "feed_second",
        "feed_third",
        "home_hero",
        "footer",
        "page_fixed_bottom",
        "post_fixed_bottom",
        "post_body_bottom",
        "post_sidebar",
        "post_comments",
        "post_comments_mid",
        "digest_first",
        "digest_second"
      ],
      "description": "Identifies which area of site layout the ad can appear in"
    },
    "tag_list": {
      "type": "string",
      "description": "Tags on which this ad can be displayed (blank is all/any tags)"
    },
    "exclude_article_ids": {
      "type": "string",
      "nullable": true,
      "description": "Articles this ad should *not* appear on (blank means no articles are disallowed, and this ad can appear next to any/all articles). Comma-separated list of integer Article IDs"
    },
    "audience_segment_id": {
      "type": "integer",
      "description": "Specifies a specific audience segment who will see this billboard"
    },
    "audience_segment_type": {
      "type": "string",
      "enum": [
        "manual",
        "trusted",
        "posted",
        "no_posts_yet",
        "dark_theme",
        "light_theme",
        "no_experience",
        "experience1",
        "experience2",
        "experience3",
        "experience4",
        "experience5"
      ],
      "description": "Specifies a group of users who will see this billboard (must match audience_segment_id if both provided)"
    },
    "target_geolocations": {
      "type": "array",
      "items": {
        "type": "string"
      },
      "description": "Locations to show this billboard in (blank means it will be shown in all locations). Specified as a comma-separated list or array of ISO 3166-2 country and optionally region codes)"
    },
    "display_to": {
      "type": "string",
      "enum": [
        "all",
        "logged_in",
        "logged_out"
      ],
      "default": "all",
      "description": "Potentially limits visitors to whom the ad is visible"
    },
    "type_of": {
      "type": "string",
      "enum": [
        "in_house",
        "community",
        "external"
      ],
      "default": "in_house",
      "description": "Types of the billboards:\nin_house (created by admins),\ncommunity (created by an entity, appears on entity's content),\nexternal ( created by an entity, or a non-entity, can appear everywhere)\n"
    }
  },
  "required": [
    "name",
    "body_markdown",
    "placement_area"
  ]
}