aid: digital-mortar
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/digital-mortar.png
name: Digital Mortar
description: Digital Mortar is an in-store and physical-location people-journey analytics
  company. Its DM1 platform measures shopper and visitor journeys - path, queue, occupancy,
  throughput, dwell and space utilization - using LiDAR and stereoscopic-camera sensors,
  delivering heat mapping, funnel analysis, real-time queue and occupancy tracking, display
  and merchandising measurement, and door/people counting as a SaaS analytics tool. It
  serves retail, airports, malls, stadiums and events. Digital Mortar is now part of PMY
  Group; its digitalmortar.com domain is dormant (mail-only, no live website) and it
  exposes no public developer or API program.
url: https://raw.githubusercontent.com/api-evangelist/digital-mortar/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- 500-global
x-tier: stub
x-tier-reason: portfolio-lead
x-status: dormant
x-acquired-by: PMY Group
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-18'
tags:
- Company
- Retail Analytics
- Location Analytics
- People Counting
- Queue Management
- Occupancy Analytics
- Computer Vision
- Shopper Journey
- Physical Retail
- SaaS
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/digital-mortar-domain-security.yml
- type: Website
  url: https://digitalmortar.com
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence