aid: doubleclick
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/doubleclick.png
name: Doubleclick
description: >-
  DoubleClick was a pioneering digital advertising technology company founded in 1995 and backed by
  Canaan Partners; it went public in 1998 and was acquired by Google in 2007-2008. Its products were
  absorbed into what is now the Google Marketing Platform: DoubleClick Campaign Manager became Campaign
  Manager 360, DoubleClick for Publishers (DFP) became Google Ad Manager, and DoubleClick Bid Manager
  became Display & Video 360. DoubleClick no longer operates as an independent company and maintains no
  independent developer portal, website, or API host of its own. The surviving developer/API lineage
  (dfareporting / doubleclick-advertisers) is served entirely through Google's developer platform. This
  profile is retained as a historical portfolio-lead record; there is no independent provider surface to
  enrich.
url: https://raw.githubusercontent.com/api-evangelist/doubleclick/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- canaan-partners
x-tier: stub
x-tier-reason: portfolio-lead
x-status: acquired
x-acquired-by: google
x-acquired-year: 2007
x-successor-products:
- Campaign Manager 360 (formerly DoubleClick Campaign Manager / DFA)
- Google Ad Manager (formerly DoubleClick for Publishers / DFP)
- Display & Video 360 (formerly DoubleClick Bid Manager)
x-enrichment-note: >-
  Defunct/absorbed brand. No independent DoubleClick API, developer portal, baseURL, or DNS/security
  surface exists to harvest or probe; probing doubleclick.net would attribute Google ad-serving
  infrastructure to this entity. No artifacts were fabricated. The single surviving developer surface
  (Google Campaign Manager 360, which retains the doubleclick-advertisers URL lineage) is recorded as a
  Documentation pointer.
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-18'
tags:
- Company
- Advertising
- Ad Tech
- Marketing
- Display Advertising
- Ad Serving
- Acquired
common:
- type: Documentation
  name: Campaign Manager 360 Developer Documentation (DoubleClick lineage, now Google)
  url: https://developers.google.com/doubleclick-advertisers
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence