aid: doubleverify
name: DoubleVerify
description: 'DoubleVerify (NYSE: DV) is a New York-based software platform for digital
  media measurement, data, and analytics. The company''s Media Effectiveness Platform
  — branded DV MAP (Media AdVantage Platform) — verifies ad impressions across the
  open web, social, connected TV, and commerce networks, detecting fraud and invalid
  traffic (IVT), measuring viewability and attention, scoring brand suitability and
  contextual relevance, and attributing outcomes. The platform analyzes trillions
  of media transactions per year for advertisers, publishers, supply-side platforms,
  and ad marketplaces. Core products include DV Authentic Attention, DV Custom Contextual
  (a semantic-science contextual targeting engine across 200k+ concepts), DV Authentic
  Brand Suitability, the DV Publisher Suite, DV Marketplace Suite, and Scibids AI
  for AI-powered programmatic bidding. DoubleVerify is MRC-accredited and integrates
  with the leading DSPs, SSPs, social platforms (Meta, TikTok, YouTube, X, Snap, Pinterest,
  Reddit, LinkedIn), CTV platforms, retail-media networks, and ad servers. Customers
  and partners access measurement, contextual, and optimization data primarily through
  DV Pinnacle — DoubleVerify''s customer-facing reporting and configuration platform
  — which exposes a Bearer-token protected Data API for pulling reports, and through
  SDK and tag-based integrations on supply and publisher endpoints. DoubleVerify does
  not publish an open developer portal or an OpenAPI specification; developer documentation
  at developer.doubleverify.com is gated, and API tokens are provisioned per partner/program
  through Pinnacle.'
type: Index
position: Provider
access: 3rd-Party
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
tags:
- Ad Verification
- Ad Measurement
- Media Quality
- Brand Suitability
- Viewability
- Attention Measurement
- Invalid Traffic
- Fraud Detection
- Contextual Targeting
- Programmatic Advertising
- Connected TV
- Social Media Measurement
- Commerce Media
- Publisher Analytics
- MRC Accredited
- AdTech
url: https://raw.githubusercontent.com/api-evangelist/doubleverify/refs/heads/main/apis.yml
created: '2026-05-25'
modified: '2026-05-25'
specificationVersion: '0.20'
apis: []
common:
- type: TrustCenter
  url: security/doubleverify-trust-center.yml
- type: DomainSecurity
  url: security/doubleverify-domain-security.yml
- type: Website
  url: https://doubleverify.com
- type: About
  url: https://doubleverify.com/company/about
- type: Platform
  url: https://doubleverify.com
- type: Pinnacle
  url: https://pinnacle.doubleverify.com
- type: DeveloperPortal
  url: https://developer.doubleverify.com
- type: KnowledgeHub
  url: https://doubleverify.com/knowledge-hub
- type: Newsroom
  url: https://doubleverify.com/company/newsroom
- type: InvestorRelations
  url: https://ir.doubleverify.com
- type: Careers
  url: https://doubleverify.com/company/careers
- type: Contact
  url: https://doubleverify.com/contact-us
- type: GitHub
  url: https://github.com/DoubleVerify
- type: LinkedIn
  url: https://www.linkedin.com/company/doubleverify
- type: Twitter
  url: https://twitter.com/doubleverify
- type: YouTube
  url: https://www.youtube.com/@DoubleVerifyInc
- type: Facebook
  url: https://www.facebook.com/doubleverify
- url: graphql/doubleverify-graphql.md
  type: GraphQL
- type: Blog
  url: https://doubleverify.com/blog/rss.xml
solutions:
- name: DV Authentic Attention
  description: Privacy-friendly, MRC-accredited attention measurement that combines
    exposure and engagement signals (including direct platform signals on partners
    like TikTok) into a single Authentic Attention score for optimizing creative and
    media performance.
  url: https://doubleverify.com
- name: DV Authentic Brand Suitability
  description: Pre- and post-bid brand suitability and brand safety classification
    across open web, social, and CTV, aligned with GARM and DV's own taxonomy, with
    IAS-style avoidance and targeting controls.
  url: https://doubleverify.com
- name: DV Custom Contextual
  description: Semantic-science contextual targeting and avoidance segments built
    on DV's classification engine over 200,000+ concepts, including in-market, seasonal,
    and event-based categories, distributed via DSPs and SSPs.
  url: https://doubleverify.com
- name: DV Fraud and Invalid Traffic Protection
  description: Detection and blocking of general and sophisticated invalid traffic
    (GIVT/SIVT), bot networks, app fraud, CTV fraud, and ad-stacking schemes; MRC-accredited
    across multiple environments.
  url: https://doubleverify.com
- name: DV Viewability
  description: MRC-accredited viewability measurement across display, video, mobile
    web, in-app, and CTV, plus Open Measurement SDK (OMSDK) and tag-based integrations
    with major platforms.
  url: https://doubleverify.com
- name: DV Publisher Suite
  description: Publisher-side tools for revenue analytics, inventory quality, quality
    targeting, and Authentic Direct, helping publishers monetize verified supply and
    shore up programmatic yield.
  url: https://doubleverify.com
- name: DV Marketplace Suite
  description: SSP and ad-marketplace solutions for inventory verification, supply-path
    transparency, and advertiser confidence on the sell side.
  url: https://doubleverify.com
- name: Scibids AI
  description: AI-powered programmatic bidding and campaign optimization engine (acquired
    2023) that plugs into DSPs to drive media-buying decisions using custom KPIs and
    DV measurement signals.
  url: https://doubleverify.com
- name: Rockerbox Attribution
  description: Marketing attribution, marketing mix modeling, and incrementality testing
    capabilities (Rockerbox, acquired 2025) integrated into the Prove pillar of the
    DV MAP platform.
  url: https://doubleverify.com
- name: DV Pinnacle
  description: DoubleVerify's customer-facing reporting and configuration platform.
    Pinnacle is where advertisers, agencies, and partners configure campaigns, view
    verification and attention dashboards, generate Data API Bearer tokens, and manage
    partner integrations.
  url: https://pinnacle.doubleverify.com
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com