---
specification: API Commons Plans
specificationVersion: '0.1'
schema: https://raw.githubusercontent.com/api-evangelist/interface-research/main/schema/api-commons.yml#/$defs/Plans
provider: Dub
providerId: dub
created: '2026-06-12'
modified: '2026-06-12'
reconciled: true
tags:
  - Link Management
  - URL Shortener
  - Analytics
  - Affiliate Programs
description: >-
  Dub offers a free tier plus three paid tiers (Pro, Business, Advanced) and an
  Enterprise tier with custom pricing. Plans are differentiated by monthly link
  creation quotas, tracked events, custom domains, workspace seats, API rate
  limits, analytics retention, and partner/payout capabilities.
sources:
  - https://dub.co/pricing
plans:
  - id: dub-free
    name: Free
    type: free
    description: >-
      Free forever plan with basic link shortening, QR codes, UTM templates,
      API access, up to 3 custom domains, 25 new links per month, and 1,000
      tracked events per month. No credit card required.
    entries:
      - label: New Links per Month
        name: links_per_month
        type: quota
        metric: links
        limit: 25
        timeFrame: month
        geo: global
        unit: 1
        price: '0.00'
        userMultiplied: false
      - label: Tracked Events per Month
        name: tracked_events_per_month
        type: quota
        metric: events
        limit: 1000
        timeFrame: month
        geo: global
        unit: 1
        price: '0.00'
        userMultiplied: false
      - label: Custom Domains
        name: custom_domains
        type: quota
        metric: domains
        limit: 3
        timeFrame: usage
        geo: global
        unit: 1
        price: '0.00'
        userMultiplied: false
      - label: API Access
        name: api_access
        type: boolean
        metric: feature
        limit: 1
        timeFrame: usage
        geo: global
        unit: 1
        price: '0.00'
        userMultiplied: false
      - label: API Rate Limit (requests per minute)
        name: api_rate_limit
        type: quota
        metric: requests_per_minute
        limit: 60
        timeFrame: minute
        geo: global
        unit: 1
        price: '0.00'
        userMultiplied: false
  - id: dub-pro
    name: Pro
    type: paid
    description: >-
      Pro plan at $25/month including 1,000 new links per month, 50,000 tracked
      events, 1-year analytics retention, link folders, cloaking, expiration,
      password protection, device and geo targeting, and app deep links.
    entries:
      - label: Monthly Price
        name: monthly_price
        type: metered
        metric: USD
        limit: 1
        timeFrame: month
        geo: global
        unit: 1
        price: '25.00'
        userMultiplied: false
      - label: New Links per Month
        name: links_per_month
        type: quota
        metric: links
        limit: 1000
        timeFrame: month
        geo: global
        unit: 1
        price: '0.00'
        userMultiplied: false
      - label: Tracked Events per Month
        name: tracked_events_per_month
        type: quota
        metric: events
        limit: 50000
        timeFrame: month
        geo: global
        unit: 1
        price: '0.00'
        userMultiplied: false
      - label: Analytics Retention
        name: analytics_retention
        type: quota
        metric: years
        limit: 1
        timeFrame: usage
        geo: global
        unit: 1
        price: '0.00'
        userMultiplied: false
      - label: API Rate Limit (requests per minute)
        name: api_rate_limit
        type: quota
        metric: requests_per_minute
        limit: 600
        timeFrame: minute
        geo: global
        unit: 1
        price: '0.00'
        userMultiplied: false
  - id: dub-business
    name: Business
    type: paid
    description: >-
      Business plan at $75/month with 10,000 new links per month, 250,000
      tracked events, 3-year analytics retention, 100 custom domains, 10
      workspace users, conversion tracking, partner management (500 partners,
      $2.5K monthly payouts), and 1,200 API requests per minute.
    entries:
      - label: Monthly Price
        name: monthly_price
        type: metered
        metric: USD
        limit: 1
        timeFrame: month
        geo: global
        unit: 1
        price: '75.00'
        userMultiplied: false
      - label: New Links per Month
        name: links_per_month
        type: quota
        metric: links
        limit: 10000
        timeFrame: month
        geo: global
        unit: 1
        price: '0.00'
        userMultiplied: false
      - label: Tracked Events per Month
        name: tracked_events_per_month
        type: quota
        metric: events
        limit: 250000
        timeFrame: month
        geo: global
        unit: 1
        price: '0.00'
        userMultiplied: false
      - label: Custom Domains
        name: custom_domains
        type: quota
        metric: domains
        limit: 100
        timeFrame: usage
        geo: global
        unit: 1
        price: '0.00'
        userMultiplied: false
      - label: Workspace Users
        name: workspace_users
        type: quota
        metric: users
        limit: 10
        timeFrame: usage
        geo: global
        unit: 1
        price: '0.00'
        userMultiplied: false
      - label: Analytics Retention
        name: analytics_retention
        type: quota
        metric: years
        limit: 3
        timeFrame: usage
        geo: global
        unit: 1
        price: '0.00'
        userMultiplied: false
      - label: Partner Monthly Payouts
        name: partner_payouts
        type: quota
        metric: USD
        limit: 2500
        timeFrame: month
        geo: global
        unit: 1
        price: '0.00'
        userMultiplied: false
      - label: API Rate Limit (requests per minute)
        name: api_rate_limit
        type: quota
        metric: requests_per_minute
        limit: 1200
        timeFrame: minute
        geo: global
        unit: 1
        price: '0.00'
        userMultiplied: false
  - id: dub-advanced
    name: Advanced
    type: paid
    description: >-
      Advanced plan at $250/month with 50,000 new links per month, 1M tracked
      events, 5-year analytics retention, 250 custom domains, 20 workspace
      users, unlimited partners, $15K monthly payouts, advanced reward
      structures, priority Slack support, and 3,000 API requests per minute.
    entries:
      - label: Monthly Price
        name: monthly_price
        type: metered
        metric: USD
        limit: 1
        timeFrame: month
        geo: global
        unit: 1
        price: '250.00'
        userMultiplied: false
      - label: New Links per Month
        name: links_per_month
        type: quota
        metric: links
        limit: 50000
        timeFrame: month
        geo: global
        unit: 1
        price: '0.00'
        userMultiplied: false
      - label: Tracked Events per Month
        name: tracked_events_per_month
        type: quota
        metric: events
        limit: 1000000
        timeFrame: month
        geo: global
        unit: 1
        price: '0.00'
        userMultiplied: false
      - label: Custom Domains
        name: custom_domains
        type: quota
        metric: domains
        limit: 250
        timeFrame: usage
        geo: global
        unit: 1
        price: '0.00'
        userMultiplied: false
      - label: Workspace Users
        name: workspace_users
        type: quota
        metric: users
        limit: 20
        timeFrame: usage
        geo: global
        unit: 1
        price: '0.00'
        userMultiplied: false
      - label: Analytics Retention
        name: analytics_retention
        type: quota
        metric: years
        limit: 5
        timeFrame: usage
        geo: global
        unit: 1
        price: '0.00'
        userMultiplied: false
      - label: Partner Monthly Payouts
        name: partner_payouts
        type: quota
        metric: USD
        limit: 15000
        timeFrame: month
        geo: global
        unit: 1
        price: '0.00'
        userMultiplied: false
      - label: API Rate Limit (requests per minute)
        name: api_rate_limit
        type: quota
        metric: requests_per_minute
        limit: 3000
        timeFrame: minute
        geo: global
        unit: 1
        price: '0.00'
        userMultiplied: false
  - id: dub-enterprise
    name: Enterprise
    type: enterprise
    description: >-
      Enterprise plan with custom annual pricing. Includes unlimited links,
      unlimited tracked events, unlimited analytics retention, unlimited domains,
      unlimited workspace users, unlimited partner payouts, custom API rate
      limits, SSO/SAML, audit logs, dedicated success manager, custom SLA,
      and volume discounts.
    entries:
      - label: Monthly Price
        name: monthly_price
        type: metered
        metric: USD
        limit: -1
        timeFrame: month
        geo: global
        unit: 1
        price: 'custom'
        userMultiplied: false
      - label: New Links per Month
        name: links_per_month
        type: quota
        metric: links
        limit: -1
        timeFrame: month
        geo: global
        unit: 1
        price: '0.00'
        userMultiplied: false
      - label: Tracked Events per Month
        name: tracked_events_per_month
        type: quota
        metric: events
        limit: -1
        timeFrame: month
        geo: global
        unit: 1
        price: '0.00'
        userMultiplied: false
      - label: API Rate Limit (requests per minute)
        name: api_rate_limit
        type: quota
        metric: requests_per_minute
        limit: -1
        timeFrame: minute
        geo: global
        unit: 1
        price: 'custom'
        userMultiplied: false