aid: dynamic-yield
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/dynamic-yield.png
name: Dynamic Yield
description: 'Dynamic Yield (a Mastercard company) is an experience optimization and
  personalization platform — branded "Experience OS" — used by retail, eCommerce, media,
  travel, and financial-services brands to individualize content, product recommendations,
  offers, search, and messaging across web, mobile app, email, and kiosk channels.
  The platform is MACH Alliance certified (microservices-based, API-first, cloud-native,
  headless) and exposes server-side Experience APIs (choose/collect for personalization
  and event tracking), a Product Feed / catalog API, a User Event API, Recommendation
  APIs, a Search API (query, pagination, filtering, sorting, autosuggest), and the
  Shopping Muse AI shopping-assistant API, alongside client-side script snippets and
  native mobile SDKs for iOS (Swift), Android (Kotlin), and React Native. Developer
  documentation, API reference, and a quarterly technical changelog are published at
  dy.dev. This profile was surfaced as a Bessemer Venture Partners portfolio company
  and enriched by the API Evangelist pipeline.'
url: https://raw.githubusercontent.com/api-evangelist/dynamic-yield/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- bessemer-venture-partners
x-owned-by: mastercard
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-18'
tags:
- Company
- Cloud
- Personalization
- Experience Optimization
- Recommendations
- A/B Testing
- Search
- eCommerce
- Retail
- Machine Learning
- MACH
- Mastercard
apis:
- name: Dynamic Yield Experience OS API
  description: 'Server-side Experience APIs and related product APIs for personalization,
    recommendations, event collection, product catalog sync, search, and the Shopping
    Muse AI assistant. Authenticated with a DY-API-Key API key.'
  humanURL: https://dy.dev/reference
  baseURL: https://dy-api.com
  tags:
  - Personalization
  - Recommendations
  - Search
  - Events
  properties:
  - type: Documentation
    url: https://dy.dev/docs
  - type: APIReference
    url: https://dy.dev/reference
  - type: GettingStarted
    url: https://dy.dev/docs/getting-started
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/dynamic-yield-domain-security.yml
- type: Website
  url: https://www.dynamicyield.com/
- type: DeveloperPortal
  url: https://dy.dev/
- type: Documentation
  url: https://dy.dev/docs
- type: APIReference
  url: https://dy.dev/reference
- type: GettingStarted
  url: https://dy.dev/docs/getting-started
- type: ChangeLog
  url: https://dy.dev/changelog
- type: Support
  url: https://support.dynamicyield.com/hc/en-us
- type: Blog
  url: https://www.dynamicyield.com/blog/
- type: GitHubOrganization
  url: https://github.com/DynamicYield
- type: Login
  url: https://marketing.dynamicyield.com/
- type: TermsOfService
  url: https://www.dynamicyield.com/terms-of-use/
- type: PrivacyPolicy
  url: https://www.dynamicyield.com/privacy-policy/
- type: Authentication
  url: authentication/dynamic-yield-authentication.yml
- type: Packages
  url: packages/dynamic-yield-packages.yml
- type: SDKs
  url: packages/dynamic-yield-packages.yml
- type: Conventions
  url: conventions/dynamic-yield-conventions.yml
- type: Lifecycle
  url: lifecycle/dynamic-yield-lifecycle.yml
- type: ChangeLog
  url: changelog/dynamic-yield-changelog.yml
- type: Conformance
  url: conformance/dynamic-yield-conformance.yml
- type: LLMsTxt
  url: llms/dynamic-yield-llms.txt
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence