# Dynamic Yield > Dynamic Yield (a Mastercard company) is an experience optimization and personalization platform — "Experience OS" — that individualizes content, product recommendations, offers, search, and messaging across web, mobile app, email, and kiosk channels. It is MACH Alliance certified and exposes server-side Experience APIs, a Product Feed API, a User Event API, Recommendation APIs, a Search API, and the Shopping Muse AI shopping-assistant API, plus native mobile SDKs. Server-side APIs authenticate with a DY-API-Key header. This llms.txt was generated by the API Evangelist enrichment pipeline from the public developer surface at dy.dev; it is not a provider-published file. ## APIs - [Experience OS API reference](https://dy.dev/reference): Server-side Experience, Product Feed, User Event, Recommendation, Search, and Shopping Muse APIs. Base host https://dy-api.com, authenticated with a DY-API-Key header. ## Docs - [Developer portal](https://dy.dev/): Dynamic Yield developer documentation home. - [Developer guide](https://dy.dev/docs): Implementation guides for script-based and server-side integrations. - [Getting started](https://dy.dev/docs/getting-started): Onboarding, API keys, first calls. - [API reference](https://dy.dev/reference): Full endpoint reference. - [Changelog](https://dy.dev/changelog): Quarterly technical updates. - [Support / knowledge base](https://support.dynamicyield.com/hc/en-us): Help center. ## SDKs - [iOS (Swift) SDK](https://github.com/DynamicYield/Dynamic-Yield-Mobile-SDK-Swift) - [Android (Kotlin) SDK](https://github.com/DynamicYield/Dynamic-Yield-Mobile-SDK-Kotlin) - [React Native SDK](https://github.com/DynamicYield/Dynamic-Yield-Mobile-SDK-React-Native) ## Examples - [Experience API tutorial (petshop)](https://github.com/DynamicYield/api-tutorial-petshop) - [Shopify Hydrogen demo](https://github.com/DynamicYield/shopify-hydrogen-demo) ## Company - [Website](https://www.dynamicyield.com/) - [Blog](https://www.dynamicyield.com/blog/) - [GitHub organization](https://github.com/DynamicYield) - [Terms of use](https://www.dynamicyield.com/terms-of-use/) - [Privacy policy](https://www.dynamicyield.com/privacy-policy/)